Direct Marketing

Political Elections

3 Musts for Your Election Campaign

 

It’s crunch time for your campaign! Due to our current environment, the election season looks a bit different than in previous years – but things are improving slowly.  With this in mind here are some options to connect with your voters.

Get your name out there with a direct mail campaign

Direct mail is a great way to make a personalized touchpoint for voters. Sending a postcard with a customized name and the right target audience gives them a reminder of who you are. Make sure you have a call-to-action with a unique QR code. Keep your message focused – and create a memorable campaign.

Strengthen your campaign with customized products and apparel

Follow-up your direct mail campaign with a tee-shirt or ball cap! Tailor your promotional products to meet the needs of your target audience. These items double as great gifts to thank supporters, as well as, more exposure for the campaign. Say someone wears a campaign shirt to the grocery store.  Now everyone in the store is aware of the nominee and may even ask questions or look them up to learn more.

Your message is our mission – with signage and wearable’s

You can’t be everywhere all at once – but your name can! Since larger in-person rallies are still limited a great tool to advertise your name is wearable promotional products and setting up signage!  This allows voters to interact and see your name outside of the rally environment.

Prepare today – to win tomorrow!

Election Day is just around the corner, so discover what we can offer you!  Contact us today at 866.816.2378. We would be happy to discuss your goals and how to achieve them.

National Nurses Week (May 6-12, 2021)

National Nurses Week (May 6-12, 2021) and International Nurses Day (May 6)

We thank all our nurses.  Who will you thank?  The National Nurses Week will raise awareness of the value of nursing. It will help educate about the role nurses play in meeting healthcare needs. The World Health Organization recognized 2020 as the “Year of the Nurse” to elevate and celebrate nurses’ essential contributions everywhere. #ThanksHeathHeros

As one of the most significant healthcare professionals within the U.S., nurses play a vital role in providing health services. They’ve become heroes during the global pandemic for their selfless dedication to the patients they serve. Nurses most often are the primary healthcare professional when it comes to tending to patient needs, providing medical care and tending to personal and spiritual needs. 

We can only imagine how much this work has increased in the last year.

As these frontline workers continue to care for the sick, suffering extended absences from their families and putting their lives at risk – we cannot just stand by and watch. Showing appreciation for all their strenuous efforts is a must!

What are some things you can do to show your appreciation or say thank you?

Donate what you can

Donations are a great way to show your support. Monetary donations or giving supplies – and we all probably know a local hospital or two that need help.

Could you provide them with the necessities they need?

Since nurses are risking their lives every day, it is essential to keep them safe and comfortable – supplying them with PPE kits, masks, gloves, sanitizer, lip balm, and more. 

If you are looking for any help in finding items to donate or gift – to say thank you – we are here to help you in any way. Customizing is always an option.

Call Marisa Banke today with any questions – 866.816.7823 ext.7752.

Earth Day – Looking for Ways to Protect Yourself & the Planet?

People are living in an ever-changing world – and just one year ago, the pandemic was a big one.

How has it affected us as a society? How has it affected our lives personally? The daily adjustments every one of us had to make to cope and live amongst one another was a definitive change – let’s all think about this during Earth Day. In this case, we adjust to three new practices – wearing masks, sanitizing our hands, and practicing social distance.   Each item protects yourself and the Planet.
The pandemic has not only affected the population but the environment too. Improvements in the air and water quality – due to quarantining – occurred in the latter half of 2020. Although significant, the haphazard disposal practices of organizations and society have created a negative impact. It makes one think, though.

What part can we play to lessen that negative impact?

A fundamental question as a person or business you should be asking yourself. In short, we can start with how the pandemic has worked its way into our daily living, as stated above.

For one, you are wearing a mask.

Choosing to use a reusable mask, such as fabric, is a start. Disposable masking offers a quick and easy solution to protect oneself – if not correctly disposed of, and it later can have negative impacts. Reusable masks will not be just safe for you and your community but the environment as well. You cannot only choose unique styles that suit you, but you can also relax in the knowledge that you won’t be adding unnecessary risk to the planet (source: Kalopsia).

Sanitizing is and will always be important going forward.

Hand sanitizers are green because most of the active ingredients are natural sources. A majority of hand sanitizers do not contain fragrances or dyes, which adds to the “environmentally-friendly” position (source: Clean link). Using eco-friendly brands is a must – and of course, if you do not have hand sanitizer at your reach – wash your hands!

Lastly, practicing social distance has been difficult for most of us, but it is necessary and doable.

If you are a small-business owner or work for a large organization – it can be not easy. The right signage – floor decals, wall graphics, window signs, or flags – can make this enforcement easier. Eco-friendly options are out there – and with the use of the graphics, it would not only protect your patrons but the environment too.
BMS prides itself on working hard and safely throughout this year.
During this last year, BMS worked tirelessly to keep employees safe and client projects going. We did this by following the key points listed above. If you need any products to help with your struggle, take a look at what we have to offer here: https://bit.ly/38uiMJX.

Vaccine Rollout – Are You Ready?

Have you reopened your business and are having trouble communicating that to your customers?

The last year has been one for the history books. Many states are phasing in or out of their reopening plans, and customers require factual and frequent business information. The digital aspect, including email and social media—can get you only so far. Signage is the way to go these days. A creative, attractive sign can help your business stand apart from the competition.

Exterior signs can draw attention to your business and aid in differentiating it from others in the area.

While interior signs help customers locate merchandise and lead them to impulse buy. Signs serve as a type of silent salesperson for your business.

Do you have limited marketing funds?

Signs can be cost-effective and a great way to advertise. Its potential to reach a large audience is very high—mostly local clientele. They are versatile and can also be useful for off-premises use. The pandemic has changed our day-to-day lives, and informational signs and graphics can help your business grow and get your message out—the opportunity to think creatively on how to deliver your message.

For example, will you or a business you know be providing COVID-19 vaccinations soon or just preparing for the new day-to-day? Get your location ready sooner rather than later. Help provide assurance and confidence with temporary wall graphics, window clings, posters, and banner stands that display helpful tips and vaccine information.

As they say, “stay ahead of the curve.”

A Guide to the Gift-Giving Season

A time of gifts rapidly approaches, so now is the time to start thinking about those end-of-year gifts!

Who should receive them?

Consider showing appreciation to employees, donors, and clients.  Gifts are great for showing appreciation. Who doesn’t like receiving them, including all donors, clients, and employees! Presents help strengthen and build relationships, but they are not one size fits all. There are many things to take into consideration when choosing the right gifts for a business. The main thing to consider is the target audience. In layman’s terms, who is the gift recipient? What you get for a top donor is sure to differ from what you would get for an employee.

Budget?

Next, somebody must consider the allocation of funds along with a budget. Allocate money for gift giving. One method is to divide said funds into groups of who is receiving the gift. Maybe you want to spend more on your employees and less on donors. Consider that when laying out your budget. Different departments in your company may have room for gifts depending on the use. For example, the marketing budget can include presents for customers. Each department can absorb the cost of employees as well.

Type of Gift?

Now time for the big question: What gift do you get? Again, these are not one size fits all, so it is essential to consider both the target audience and a budget when making this decision.

  • CLIENTS: when thinking about gifts for clients, consider something small that is also relevant and useful. For example, this year, a great gift to give out would be customized keychain hand sanitizers.
  • EMPLOYEES: keep these gifts personal for staff, use inside jokes or company mottos for inspiration. Make them useful and enjoyable and sometimes even yummy. Consider using delicious personalized treats for staff.
  • DONORS:  it is essential to consider a range of gifts. Many businesses are using a tier level for donors to determine how much to spend on the present. Let’s say a company takes a 3-tier approach to donors. The bottom tier receives a high quality branded sweatshirts—the middle tier portable Bluetooth speakers. Finally, the top tier expertly customized engraved wooden cutting boards.

Gift season can be stressful, but we are here to help.

Contact

Contact us today for a free consultation.

3 Musts For Your Election Campaign

These steps will help increase awareness and support for your campaign.  With elections right around the corner, it is crunch time for your campaign.  Due to our current environment, the election season looks a bit different than in previous years.  This makes it harder for nominees to connect with voters.  Here are three “musts” for a campaign in the COVID-Age:

Direct Mail

Direct mail is a great way to make a personalized touchpoint for voters. Send a postcard that says “Hey (insert name), we can’t wait to see you at the polls on Nov. 3!”.  This gives them a reminder and also puts your name in their hands. Considering that not everyone will want to go to vote in person, use direct mail as a way to inform about the other voting options.

Tip: Add a QR code to your mailing piece that leads to the campaign landing page.

Virtual Campaign Rally

Since larger in-person rallies are still limited, utilize one of the many online platforms to hold a virtual rally.  A great tool for this is Facebook Live.  This allows voters to interact during your rally.  Have someone behind the camera monitoring and engaging with viewers.

Tip: If you are holding an in-person rally, still consider using a platform such as Facebook Live.    This gives an option and allows those to see who may not be able to make it.

SWAG

Who doesn’t like getting a swag bag?  These double as great gifts to thank supporters, as well as, more exposure for the campaign. Say someone wears a campaign shirt to the grocery store.  Now everyone in the store is aware of the nominee and may even ask questions or look them up to learn more. Some great products for a swag bag include; T-shirts, Pens, Car Decals, Magnets, Cups, Flags, and Hats.

Tip 1: Hold giveaways on social media to increase engagement and followers.

Tip 2: Set up a storefront to sell merch for the campaign.

Need help implementing these steps? Contact us today 866.816.2378 and ask for Karly Rouillier. We would be happy to discuss your goals and how to achieve them.

 

Direct Mail is Soaring During the Pandemic

We all know COVID-19 mandated policies have consumers shutting doors tight!  Many open them for a few reasons – package delivery, food delivery, and something until recent times may have caused consumers to tell the kids to do.  Go check the mail! That’s right, people – your target audience (now under quarantine), are in fact, once again showing excitement about their mail!  Who knew getting the mail would be the highlight of the day! It gives instant gratification for consumers – your audience.  Right now – today – a simple, second-nature behavior represents a golden key to your marketing success and allows you to take advantage of phenomenal access to the continually-resurgent world of Direct Mail.  A sky-high 67% of people have said they feel mail provides a more personal connectionthan the internet, with 7 out of 10 respondents saying that they prefer receiving physical (Direct Mail campaign) mail over an email2 .

36% of people under 30 say they look forward to checking their mail!

Excitement, during this Pandemic – who knew!

90% of Millennials prefer Direct Mail over email

The USPS reported a whopping 98% of the country peeking into their mailbox3 six and seven days a week, you’d be hard-pressed to find better-train potential consumers to look for your messages.  The SBA reports that Direct Mail generates purchases 5 times larger than email campaigns.  Email disappears within seconds, while 17 days is the average lifespan for Direct Mail in a consumer’s home.  76% of Direct Mail consumers strongly consider repeat purchases from known brands.  Now is the perfect chance to launch a well-designed postcard campaign, pitched to the right slice of your target market, at a time when something as simple as checking the mail can be a well-deserved break, let folks discover what you can do for them.

1. https://about.usps.com/newsroom/national-releases/2020/0206-usps-reports-first-quarter-fiscal-2020-results.htm 2. https://facts.usps.com/marketing/ 3. https://lob.com/blog/7-direct-mail-marketing-stats-that-may-surprise-you 4. https://opknockcards.com/direct-mail-during-quarantine/

Postcards: Can They Be As Effective as Envelope Mail?

When people think of direct mail marketing, they often think of two things: letters and postcards. You can’t use as many words with postcards as you can in a seven-page mailer, but there’s still a whole lot you can do with these seemingly small yet powerful pieces of paper.

The Magic of Lower Costs

Mailing a postcard campaign can be as much as 40% cheaper than running a standard mail campaign.

That’s a huge difference that goes directly towards your bottom line.

With postcards, you can mail more people and still be profitable even with a lower response rate.

What Are Postcards Best Used For?

You shouldn’t try to use postcards to sell products. If you’re selling a $69.99 supplement plus a monthly subscription, that should absolutely be sold via mailer or a multi-step mailer.

However, postcards can be a very cheap way to test a message or list. You can get a rough sense for whether or not you’re looking at a live list at a much lower cost.

Postcards are also great for lead generation. Use postcards to drive people to a website or a call-in number. The cost per lead generated will be much lower than using standard mail.

What to Avoid with Postcards

The number one thing to avoid with postcards is appearing too “salesy”.

That means avoid big bold “40% OFF!” signs and giant red headlines.

First off, you risk getting your postcards tossed out by the post office if you’re extremely salesy. Second, most people sort through their mail over the trash can, ready to toss out any mail that looks like junk mail.

Instead, try to make your postcard appear as if it were coming from a friend. Use hand writing fonts. Do still use a headline, but don’t make it look like a sales letter.

Where possible use a first class stamp. Not a printed one, but a real physical stamp. That’ll help get your postcards through the post office, as well as help you get your mail read by the receiver.

Try using different card sizes. Unusual sizes tend to get read. Extra sized postcards or even smaller than usual postcards can both catch attention.

Mailing postcards successfully requires a slightly different mindset than direct mail. With direct mail, your goal is to create a sales letter that hits as hard as possible.

With a postcard, your goal is generate interest without giving too much away. Your goal should be to either get their address or their email so you can hit them with a stronger sales message through a different medium.

Let us know if we can help you with your mailing campaigns!

10 Facts You Should Know About Direct Mail

Direct mail is still one of the most effective, if not the most effective, way to reach customers for the cost. Here are ten facts about direct mail that show how it can bring your company a solid return on its investment.

Direct Mail Response Rates.
With email inboxes becoming more and more occupied by unwanted spam, legitimate email solicitations that a customer may be interested in are becoming lost in the shuffle. Conversely, a well crafted, vivid, attention-grabbing direct mail piece is likely not only to be seen but also to be responded to as well.

Fact. According to ANA/DMA in 2018, the response rate per house list for direct mail was an impressive 9%. It was the highest response rate for house lists since the report started and is nearly twice that of the response rate for 2017.

Fact. The direct mail response rate was 5% for prospect lists in 2018; which was substantially higher than it was in 2017 and the highest response rate for any year since 2003. A clear indicator that response rates continue to rise.

Fact. A lead generation campaign which uses a letter-sized envelope to recipients on a  house file produced an excellent median response rate of15%.

Fact. For decades now, we have been told that the internet is the future of marketing. Yet, despite that claim, direct mail continues to produce a greater response rate than that of any digital direct marketing mechanism. The response rate is a staggering nine times higher than that of email, pay per click or social media.

Fact. According to the USPS, the intended response rate in 2016 was 11% for standard mail and 13% for first-class mail.

Reading Direct Mail.
Again, as compared to ads received in an email, customers are more likely to read an ad received via direct mail. It could be that not having to go through the act of opening an email is a factor, or having the mailer in hand leads to a natural curiosity as to its contents; whatever the reason, there can be no doubt about the direct mail piece making an impression.

Fact. A study done by the USPS in 2016 showed that 75% of households regularly read or scan most of the direct mail ads they receive.

Fact. A Gallup poll taken in 2016 revealed that 36% of those under the age of 30 enjoy checking the mail each day. This fact runs contrary to the trope about Millennials only caring about what is on their smartphones and shows that the reports of direct mail’s demise have been greatly exaggerated.

Fact. It’s not just Millennials who enjoy checking mail on a daily basis, across all age groups, 41% look forward to going to the mailbox each day and seeing what is inside.

Fact. In 2015 Baby Boomers were influenced the most by flyers, advertising cards and catalogs more than any other form of media.

Fact. Direct mail is a “no-brainer”, case in point- it requires 21% less brainpower to process than does digital media and evokes a much greater positive brand recall.

In Conclusion.
Despite being awash in digital technology, there is something lasting and true about holding a piece of mail in your hand that cannot be duplicated or replaced by email or any other form of digital media. It is that visceral response that keeps people looking out their home or office window to see if their mail carrier is coming. In fact, being able to hold on to something that was personally sent to you or your company is a feeling that only direct mail can bring.

5 Reasons Your Company Should Use Direct Mail

Direct mail has proven the test of time and still has proven itself to be one of the most effective tools that any company can have at their marketing department’s disposal. In the digital age direct mail, especially business to business direct mail, is a proven way to get past some of the digital gatekeepers that can relegate your emails to the spam filter. So, with the fact that direct mail still stands strong after centuries of use, here are five reasons your company should use direct mail for its direct marketing campaign.

Direct Mail Gets Your Email Noticed.

A well designed, eye-catching, direct mail piece can bring about name recognition and will begin to linger in your prospective customer’s memory. After receiving a  few direct mail pieces, your target recipient may become curious about your company and notice your email in their inbox. In this way, you are overcoming a common problem in the digital age known as “fragmentation of attention.” Fragmentation of attention is the decline in how long someone can focus on one thing. Recent studies show that the average amount of time someone can stay focused on any one thing is between eight to twelve seconds.  A vibrant direct mail piece can grab and keep hold of someone’s attention and therefore build brand and name recognition, thus making more likely your email will be opened when they recognize your company’s name.

Direct Mail Helps Build Your Brand Locally.

Selling to your local market is often more convenient than selling to an out of state or out of the country market. Local customers may already be somewhat aware of your brand, through print or broadcast ad campaigns, or simply may have seen your company as they traveled past it. So, your company already has a brand foundation locally from which to build. Direct mail marketing helps you to tailor your message to those potential local customers who are likely to purchase your product. Direct mail sent locally helps your company to capitalize on the organic relationship between your company and potential customers that already exists.

Direct Mail Gets Better Responses than Email, Social Media, or Internet Marketing.

Studies show that emails only have a 1% response rate; social media also only boasts a 1% response rate. Internet marketing produces less than 1% in responses. Direct mail, however, garners a response rate of 3.7%. Since customers are more likely to convert from direct mail recipients to paying customer’s your company is much more likely to see a higher ROI from direct mail than an email blast, a Search Engine Optimization campaign, or a Pay Per Click campaign.

Direct Mail can Drive Traffic to Your Company’s Website.

Adding your company’s webs address to a direct mailer is a simple way to drive traffic to your company’s site. Use your direct mail piece to describe your company, products, and any sales you may have. After the piece has served its primary purpose use your company’s web address in combination with a free offer such as a digital download or a coupon. You can require the customer to fill out a brief survey before they get the download or coupon to gather customer demographics. Use the customer demographics you collect to tailor your next direct mail campaign.

Customer’s Don’t Consider Direct Mail Spam.

Due to its personal appeal and physical properties studies have shown that a customer will open an email at a staggering 90% rate. Because direct mail requires 21% less cognitive effort; which means that messages are absorbed quickly and will be embedded in the customer’s memory, these facts underscore why direct has been and remains such an effective means of communication with customers.

Please read our important update on COVID 19

Scroll to Top