Ensure Your Critical Communications Are Ready Early
Plan Ahead & Know the USPS Holiday Schedule
There are many ways to succeed in direct mail marketing since it’s an open-ended and creative space. However, here are a few tips on using direct mail for business to help ensure your campaigns’ success.
- Keep your communication mail piece focused and clear of clutter.
- Use clear, easy-to-read fonts.
- Make your CTA the focal point of the mailer.
- Know your audience and tailor your message to them.
- Run data tests before sending out your entire campaign.
- Proofread your forms and collateral material multiple times.
- Send follow-up messages.
- Drive traffic to your website by including a link or scannable QR code.
- MONDAY, January 2*, New Year’s Day
- MONDAY, January 16, Martin Luther King Jr.’s birthday
- MONDAY, February 20, Presidents’ Day
- MONDAY, May 29, Memorial Day
- MONDAY, June 19, Juneteenth National Independence Day
- TUESDAY. July 4, Independence Day
- MONDAY, September 4, Labor Day
- MONDAY, October 9, Columbus Day
- SATURDAY, November 11* Veterans Day
- THURSDAY, November 23, Thanksgiving Day
- MONDAY, December 25, Christmas Day
* If a holiday falls on a Sunday, for most USPS employees, the following Monday will be treated as a holiday for pay and leave purposes. Likewise, if a holiday falls on a Saturday, for most USPS employees, the preceding Friday will be treated as a holiday for pay and leave purposes.
USPS service alerts have information for consumers, small businesses, and business mailers about postal facility service disruptions caused by weather-related and other natural disasters, special events, or other changes impacting service.
We can determine if mail is being delivered or if Post Offices are open. Let us help.