Direct Mail is Soaring During the Pandemic
We all know COVID-19 mandated policies have consumers shutting doors tight! Many open them for a few reasons – package delivery, food delivery, and something until recent times may have caused consumers to tell the kids to do. Go check the mail! That’s right, people – your target audience (now under quarantine), are in fact, once again showing excitement about their mail! Who knew getting the mail would be the highlight of the day! It gives instant gratification for consumers – your audience. Right now – today – a simple, second-nature behavior represents a golden key to your marketing success and allows you to take advantage of phenomenal access to the continually-resurgent world of Direct Mail. A sky-high 67% of people have said they feel mail provides a more personal connection1 than the internet, with 7 out of 10 respondents saying that they prefer receiving physical (Direct Mail campaign) mail over an email2 .
36% of people under 30 say they look forward to checking their mail!
Excitement, during this Pandemic – who knew!
90% of Millennials prefer Direct Mail over email
The USPS reported a whopping 98% of the country peeking into their mailbox3 six and seven days a week, you’d be hard-pressed to find better-train potential consumers to look for your messages. The SBA reports that Direct Mail generates purchases 5 times larger than email campaigns. Email disappears within seconds, while 17 days is the average lifespan for Direct Mail in a consumer’s home. 76% of Direct Mail consumers strongly consider repeat purchases from known brands. Now is the perfect chance to launch a well-designed postcard campaign, pitched to the right slice of your target market, at a time when something as simple as checking the mail can be a well-deserved break, let folks discover what you can do for them.
1. https://about.usps.com/newsroom/national-releases/2020/0206-usps-reports-first-quarter-fiscal-2020-results.htm 2. https://facts.usps.com/marketing/ 3. https://lob.com/blog/7-direct-mail-marketing-stats-that-may-surprise-you 4. https://opknockcards.com/direct-mail-during-quarantine/