December 2022

Take Advantage of 2023 USPS Promotions

USPS Promotions to Take Advantage of in 2023

What’s New


  • Discount: Increase
  • New eligibility: Scent on the outside of the envelope

Discount: 5%


  • Timeframe: Moved from Jul – Dec to Feb – Jul
  • Eligibility: Add CRM/BRM inclusion incentive
  • Discount: Add tier for reply mail inclusion
    Discount: 3% or 4%


  • Combined promotions
  • Timeframe: Increase to 7 mos. (May – Nov)
  • Discount: Increase tier pricing
    Discount: 3% or 4%


  • Encourage reply mail customers to adopt IMbA static or serialized barcodes.
    Discount: 3% or 6%
    (on inbound reply mailpiece scanned)


  • An incentive for eDoc submitters
    Discount Mailers: 4%
    eDoc Submitter: 0.5%


  • Incentivizes marketers to send out a postcard to a recent website or mobile app visitor that didn’t convert.
    Discount: 5%

While it sounds old-fashioned, direct mail marketing is still a viable way to reach new and existing customers.

  • Small businesses should look for current USPS promotions to reduce the cost of sending large amounts of direct mail.
  • Your business can send two types of direct mailers: First-Class Mail or Marketing Mail.
  • The U.S. Postal Service (USPS) often runs promotions and discounts on direct mail services, potentially bringing substantial savings to your business. We’ll highlight six current USPS direct mail promotions and explain more about mailers and mailing equipment.

What are the types of direct mail mailers?

The USPS breaks down its promotions by mailer type: First-Class Mail and Marketing Mail. These two types are standard classifications for direct business mail:

  • First-Class Mail encompasses cards, letters, flats, and parcels weighing 13 ounces or less. The minimum quantity to mail at commercial prices is 500 pieces.
  • Marketing Mail has a minimum quantity of 200 pieces, or 50 pounds of mail, and is used to send flyers, advertisements, newsletters, bulletins, catalogs, and small parcels.

The USPS breaks up its six promotions, so there is ample opportunity for senders in both mail classifications to benefit.

Take Advantage of 2023 USPS Promotions Read More »

USPS 2023 Holidays & events – plan ahead

Ensure Your Critical Communications Are Ready Early

Plan Ahead & Know the USPS Holiday Schedule

There are many ways to succeed in direct mail marketing since it’s an open-ended and creative space. However, here are a few tips on using direct mail for business to help ensure your campaigns’ success.

  • Keep your communication mail piece focused and clear of clutter.
  • Use clear, easy-to-read fonts.
  • Make your CTA the focal point of the mailer.
  • Know your audience and tailor your message to them.
  • Run data tests before sending out your entire campaign.
  • Proofread your forms and collateral material multiple times.
  • Send follow-up messages.
  • Drive traffic to your website by including a link or scannable QR code.

2023 USPS Holidays & events

  • MONDAY, January 2*, New Year’s Day
  • MONDAY, January 16, Martin Luther King Jr.’s birthday
  • MONDAY, February 20, Presidents’ Day
  • MONDAY, May 29, Memorial Day
  • MONDAY, June 19, Juneteenth National Independence Day
  • TUESDAY. July 4, Independence Day
  • MONDAY, September 4, Labor Day
  • MONDAY, October 9, Columbus Day
  • SATURDAY, November 11* Veterans Day
  • THURSDAY, November 23, Thanksgiving Day
  • MONDAY, December 25, Christmas Day

* If a holiday falls on a Sunday, for most USPS employees, the following Monday will be treated as a holiday for pay and leave purposes. Likewise, if a holiday falls on a Saturday, for most USPS employees, the preceding Friday will be treated as a holiday for pay and leave purposes.

USPS service alerts have information for consumers, small businesses, and business mailers about postal facility service disruptions caused by weather-related and other natural disasters, special events, or other changes impacting service.

We can determine if mail is being delivered or if Post Offices are open. Let us help.

Contact Your BMS Postal Expert

BMS customers can first check the USPS Mail Service Disruptions website for current, frequently-updated information about whether mail is being delivered to their neighborhood or if your local Post Office is open.

Or you can call your customer service team at 1-866-816.2378.

USPS 2023 Holidays & events – plan ahead Read More »

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