USPS Promotions to Take Advantage of in 2023
TACTILE, SENSORY, INTERACTIVE
- Discount: Increase
- New eligibility: Scent on the outside of the envelope
PERSONALIZED COLOR TRANSPROMO
- Timeframe: Moved from Jul – Dec to Feb – Jul
- Eligibility: Add CRM/BRM inclusion incentive
- Discount: Add tier for reply mail inclusion
Discount: 3% or 4%
(NOW INCLUDES MOBILE SHOPPING)
- Combined promotions
- Timeframe: Increase to 7 mos. (May – Nov)
- Discount: Increase tier pricing
Discount: 3% or 4%
REPLY MAIL IMBA – NEW!
- Encourage reply mail customers to adopt IMbA static or serialized barcodes.
Discount: 3% or 6%
(on inbound reply mailpiece scanned)
- An incentive for eDoc submitters
Discount Mailers: 4%
eDoc Submitter: 0.5%
RETARGETING – NEW!
- Incentivizes marketers to send out a postcard to a recent website or mobile app visitor that didn’t convert.
While it sounds old-fashioned, direct mail marketing is still a viable way to reach new and existing customers.
- Small businesses should look for current USPS promotions to reduce the cost of sending large amounts of direct mail.
- Your business can send two types of direct mailers: First-Class Mail or Marketing Mail.
- The U.S. Postal Service (USPS) often runs promotions and discounts on direct mail services, potentially bringing substantial savings to your business. We’ll highlight six current USPS direct mail promotions and explain more about mailers and mailing equipment.
What are the types of direct mail mailers?
The USPS breaks down its promotions by mailer type: First-Class Mail and Marketing Mail. These two types are standard classifications for direct business mail:
- First-Class Mail encompasses cards, letters, flats, and parcels weighing 13 ounces or less. The minimum quantity to mail at commercial prices is 500 pieces.
- Marketing Mail has a minimum quantity of 200 pieces, or 50 pounds of mail, and is used to send flyers, advertisements, newsletters, bulletins, catalogs, and small parcels.
The USPS breaks up its six promotions, so there is ample opportunity for senders in both mail classifications to benefit.