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Variable Data Printing (VDP)
What is Variable Data Printing (VDP)? VDP is a method of digital printing that allows graphic or text elements to be easily and efficiently swapped out throughout a print job – making it more personal to the receiver. It is commonly used in the direct mail industry and generally yields a 42% response rate. This is …
Print Ready?
Is Your Art File Print Ready? Many things go into getting a file ready for print. For print, this process is called Prepress, assembling and editing a product (such as a book or newspaper) before printing. (Source: Merriam). Creating the Perfect Printed Piece Without the proper knowledge, it’s hard to create the perfect printed piece. …
For Transactional, Direct Mail, and In-Plant Printers
This article is a reprint from Canon Solutions America. How Production Inkjet Can Help You Achieve Your Sustainability Goals As a transactional, direct mail, or in-plant printer, how comfortable are you with your environmental credentials? Are they solidly green or perhaps still a work in progress? Have your customers or prospects started to ask you …
For Transactional, Direct Mail, and In-Plant Printers Read More »
Solar panel jackets? Yes – windows, furniture, and beyond – it’s a revolution in solar power!
The square panel is out? No, but imagination might be the only thing holding us back. Solar power is booming. In the U.S. alone, installation jumped 40%, and costs dropped 70%. Currently, this country generates 4% of electricity from the sun, but a particular administration wants the country to generate almost half of its …
Paper Industry Update – PGAMA webinar
Thank you, PGAMA, for putting this webinar update together. We continue to monitor how markets tighten – specifically paper. We believe it is important to stay abreast of how paper mills reach their monthly reservations, as they are currently oversold – this means limits even with reservations. Mills are allocating a percentage for awarded tons. …
It’s the Thought That Matters – Recognize Your People This Holiday Season
Guest post by Roger Burnett It is always a pleasure to share knowledge with like-minded people. Roger Burnett is a respected friend, writer, and lover of all things Promotional. When he accepted our invitation to share his wisdom with our readers, we were thrilled. We know you will be as well. —– The Great Resignation. …
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Political Elections
3 Musts for Your Election Campaign It’s crunch time for your campaign! Due to our current environment, the election season looks a bit different than in previous years – but things are improving slowly. With this in mind here are some options to connect with your voters. Get your name out there with a …
National Nurses Week (May 6-12, 2021)
National Nurses Week (May 6-12, 2021) and International Nurses Day (May 6) We thank all our nurses. Who will you thank? The National Nurses Week will raise awareness of the value of nursing. It will help educate about the role nurses play in meeting healthcare needs. The World Health Organization recognized 2020 as the “Year of …
Earth Day – Looking for Ways to Protect Yourself & the Planet?
People are living in an ever-changing world – and just one year ago, the pandemic was a big one. How has it affected us as a society? How has it affected our lives personally? The daily adjustments every one of us had to make to cope and live amongst one another was a definitive change …
Earth Day – Looking for Ways to Protect Yourself & the Planet? Read More »
Vaccine Rollout – Are You Ready?
Have you reopened your business and are having trouble communicating that to your customers? The last year has been one for the history books. Many states are phasing in or out of their reopening plans, and customers require factual and frequent business information. The digital aspect, including email and social media-can get you only so …
A Guide to the Gift-Giving Season
A time of gifts rapidly approaches, so now is the time to start thinking about those end-of-year gifts! Who should receive them? Consider showing appreciation to employees, donors, and clients. Gifts are great for showing appreciation. Who doesn’t like receiving them, including all donors, clients, and employees! Presents help strengthen and build relationships, but they …
3 Musts For Your Election Campaign
These steps will help increase awareness and support for your campaign. With elections right around the corner, it is crunch time for your campaign. Due to our current environment, the election season looks a bit different than in previous years. This makes it harder for nominees to connect with voters. Here are three “musts” for …
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