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The Reality of Greenwashing and Going Paperless.
Greenwashing the Facts Going paperless to save the environment, who could be against that? That is basically what major financial institutions, big box stores, power companies, Insurance companies and others claim to show how environmentally aware they are. The truth is something completely different. E-Waste is the actual outcome of going paperless. The hardware needed …
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Better Data Management Means Business Success
Data management has become a vital part of any business in the digital age. Dealing with terabytes of sensitive customer information has exposed more than one company who did not take proper steps to ensure that their data was secure from malicious operators. Data that is transmitted from client to business without secure file transfer …
Five Reasons Your Company Should Outsource Invoicing.
If you are dealing with a large customer base, you know the difficulty in getting invoicing out every month then outsourcing your invoicing makes sense. You may still be leery of using an invoicing service from past experience. In the digital age, there is no reason to fear invoicing services, in fact, larger companies should …
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5 Reasons Your Company Should Use Direct Mail
Direct mail has proven the test of time and still has proven itself to be one of the most effective tools that any company can have at their marketing department’s disposal. In the digital age direct mail, especially business to business direct mail, is a proven way to get past some of the digital gatekeepers …
The Importance of a Secure Data Services Company
Is your company doing everything it can to protect your customer’s data? If not, you should consider outsourcing your data processing to secure data services company. Data security is crucial if you want to safeguard your customers’ privacy and your company’s reputation for security. The names are well known and belong to companies that should …
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Why Your Company Should Use a Statement Processing Service
You can save your company a significant amount of employee time and operational costs by outsourcing your statement processing. Your company’s accounting department won’t be saddled with the responsibility of processing and mailing out statements. Once the transition has been made to a statement processing service, it should bring about noticeable savings. Not only does …
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Four Reasons Direct Mail Still Works
As Long as There Are Mailboxes, Direct Mail Will be Effective. It’s a time tested, proven method that works despite being over five hundred years old. It’s true, the advent of the printing press by Gutenberg in 1440 made mass production of flyers possible. As the mail systems around the world improved, so did direct …
How to Make Direct Mail Work for Your Company
How Can Direct Mail Help Your Company? If your company is involved in direct marketing, you are most likely aware that direct mail Is still a feasible option in your marketing campaigns. With full email inboxes and a neverending stream of online advertising, direct mail stands out from the rest. A direct mail advertisement comes …
Send Mail That Matters: The Evolution of Direct Mail
Consumer preferences have changed so much in the past 5 years that a lot of traditional marketing tactics now seem nonsensical because they are not effective anymore. Direct marketing strategy is no different. The most advanced retailers are recognizing that when direct mail and behavioral analytics are used synergistically they sell more stuff! When paired with online …
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Why Your Company Should Automate Direct Mail
If your company is involved in direct marketing, then you know that direct mail has not gone the way of the dinosaur. When a potential customer has an inbox full of emails, it is much more likely you will grab their attention with direct mail. Direct mail campaigns can be time-consuming, taking hours to stuff …
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