Postal Facts

Political Elections

3 Musts for Your Election Campaign

 

It’s crunch time for your campaign! Due to our current environment, the election season looks a bit different than in previous years – but things are improving slowly.  With this in mind here are some options to connect with your voters.

Get your name out there with a direct mail campaign

Direct mail is a great way to make a personalized touchpoint for voters. Sending a postcard with a customized name and the right target audience gives them a reminder of who you are. Make sure you have a call-to-action with a unique QR code. Keep your message focused – and create a memorable campaign.

Strengthen your campaign with customized products and apparel

Follow-up your direct mail campaign with a tee-shirt or ball cap! Tailor your promotional products to meet the needs of your target audience. These items double as great gifts to thank supporters, as well as, more exposure for the campaign. Say someone wears a campaign shirt to the grocery store.  Now everyone in the store is aware of the nominee and may even ask questions or look them up to learn more.

Your message is our mission – with signage and wearable’s

You can’t be everywhere all at once – but your name can! Since larger in-person rallies are still limited a great tool to advertise your name is wearable promotional products and setting up signage!  This allows voters to interact and see your name outside of the rally environment.

Prepare today – to win tomorrow!

Election Day is just around the corner, so discover what we can offer you!  Contact us today at 866.816.2378. We would be happy to discuss your goals and how to achieve them.

3 Musts For Your Election Campaign

These steps will help increase awareness and support for your campaign.  With elections right around the corner, it is crunch time for your campaign.  Due to our current environment, the election season looks a bit different than in previous years.  This makes it harder for nominees to connect with voters.  Here are three “musts” for a campaign in the COVID-Age:

Direct Mail

Direct mail is a great way to make a personalized touchpoint for voters. Send a postcard that says “Hey (insert name), we can’t wait to see you at the polls on Nov. 3!”.  This gives them a reminder and also puts your name in their hands. Considering that not everyone will want to go to vote in person, use direct mail as a way to inform about the other voting options.

Tip: Add a QR code to your mailing piece that leads to the campaign landing page.

Virtual Campaign Rally

Since larger in-person rallies are still limited, utilize one of the many online platforms to hold a virtual rally.  A great tool for this is Facebook Live.  This allows voters to interact during your rally.  Have someone behind the camera monitoring and engaging with viewers.

Tip: If you are holding an in-person rally, still consider using a platform such as Facebook Live.    This gives an option and allows those to see who may not be able to make it.

SWAG

Who doesn’t like getting a swag bag?  These double as great gifts to thank supporters, as well as, more exposure for the campaign. Say someone wears a campaign shirt to the grocery store.  Now everyone in the store is aware of the nominee and may even ask questions or look them up to learn more. Some great products for a swag bag include; T-shirts, Pens, Car Decals, Magnets, Cups, Flags, and Hats.

Tip 1: Hold giveaways on social media to increase engagement and followers.

Tip 2: Set up a storefront to sell merch for the campaign.

Need help implementing these steps? Contact us today 866.816.2378 and ask for Karly Rouillier. We would be happy to discuss your goals and how to achieve them.

 

Direct Mail is Soaring During the Pandemic

We all know COVID-19 mandated policies have consumers shutting doors tight!  Many open them for a few reasons – package delivery, food delivery, and something until recent times may have caused consumers to tell the kids to do.  Go check the mail! That’s right, people – your target audience (now under quarantine), are in fact, once again showing excitement about their mail!  Who knew getting the mail would be the highlight of the day! It gives instant gratification for consumers – your audience.  Right now – today – a simple, second-nature behavior represents a golden key to your marketing success and allows you to take advantage of phenomenal access to the continually-resurgent world of Direct Mail.  A sky-high 67% of people have said they feel mail provides a more personal connectionthan the internet, with 7 out of 10 respondents saying that they prefer receiving physical (Direct Mail campaign) mail over an email2 .

36% of people under 30 say they look forward to checking their mail!

Excitement, during this Pandemic – who knew!

90% of Millennials prefer Direct Mail over email

The USPS reported a whopping 98% of the country peeking into their mailbox3 six and seven days a week, you’d be hard-pressed to find better-train potential consumers to look for your messages.  The SBA reports that Direct Mail generates purchases 5 times larger than email campaigns.  Email disappears within seconds, while 17 days is the average lifespan for Direct Mail in a consumer’s home.  76% of Direct Mail consumers strongly consider repeat purchases from known brands.  Now is the perfect chance to launch a well-designed postcard campaign, pitched to the right slice of your target market, at a time when something as simple as checking the mail can be a well-deserved break, let folks discover what you can do for them.

1. https://about.usps.com/newsroom/national-releases/2020/0206-usps-reports-first-quarter-fiscal-2020-results.htm 2. https://facts.usps.com/marketing/ 3. https://lob.com/blog/7-direct-mail-marketing-stats-that-may-surprise-you 4. https://opknockcards.com/direct-mail-during-quarantine/

Postcards: Can They Be As Effective as Envelope Mail?

When people think of direct mail marketing, they often think of two things: letters and postcards. You can’t use as many words with postcards as you can in a seven-page mailer, but there’s still a whole lot you can do with these seemingly small yet powerful pieces of paper.

The Magic of Lower Costs

Mailing a postcard campaign can be as much as 40% cheaper than running a standard mail campaign.

That’s a huge difference that goes directly towards your bottom line.

With postcards, you can mail more people and still be profitable even with a lower response rate.

What Are Postcards Best Used For?

You shouldn’t try to use postcards to sell products. If you’re selling a $69.99 supplement plus a monthly subscription, that should absolutely be sold via mailer or a multi-step mailer.

However, postcards can be a very cheap way to test a message or list. You can get a rough sense for whether or not you’re looking at a live list at a much lower cost.

Postcards are also great for lead generation. Use postcards to drive people to a website or a call-in number. The cost per lead generated will be much lower than using standard mail.

What to Avoid with Postcards

The number one thing to avoid with postcards is appearing too “salesy”.

That means avoid big bold “40% OFF!” signs and giant red headlines.

First off, you risk getting your postcards tossed out by the post office if you’re extremely salesy. Second, most people sort through their mail over the trash can, ready to toss out any mail that looks like junk mail.

Instead, try to make your postcard appear as if it were coming from a friend. Use hand writing fonts. Do still use a headline, but don’t make it look like a sales letter.

Where possible use a first class stamp. Not a printed one, but a real physical stamp. That’ll help get your postcards through the post office, as well as help you get your mail read by the receiver.

Try using different card sizes. Unusual sizes tend to get read. Extra sized postcards or even smaller than usual postcards can both catch attention.

Mailing postcards successfully requires a slightly different mindset than direct mail. With direct mail, your goal is to create a sales letter that hits as hard as possible.

With a postcard, your goal is generate interest without giving too much away. Your goal should be to either get their address or their email so you can hit them with a stronger sales message through a different medium.

Let us know if we can help you with your mailing campaigns!

Our Round Up of Postal facts – Part I

HERE ARE THE TOP TWELVE
THINGS YOU SHOULD KNOW ABOUT THE U.S. POSTAL SERVICE

#12 Social responsibility.

From facilitating the nation’s largest one-day food drive to addressing dog bites, educating customers on consumer protection and delivering holiday cheer to those in need, the Postal Service supports communities.

# 11 Veterans.

The Postal Service employs more than 100,000 military veterans and is one of the largest employers of veterans in the country. Learn more

# 10 All heart.

The Postal Service is at the core of the $1.4 trillion U.S. mailing industry that employs more than 7.5 million people. Learn more

#9 Heroes.

Postal employees regularly go beyond the call of duty to protect the lives of customers they serve, including older and disabled customers through the Carrier Alert Program. In fiscal year 2018, the Postal Service recognized 243 heroic employees.

#8 Retail giant.

The Postal Service has the nation’s largest retail network — bigger than McDonald’s, Starbucks and Walmart combined, domestically.

#7 Global business.

The Postal Service processes and delivers 47 percent of the world’s mail and is constantly innovating to make customer experiences better.

#6 Vehicles.

The Postal Service has more than 232,000 vehicles, one of the largest civilian fleets in the world. New next-generation vehicles will have improved ergonomics, safety features, fuel efficiency and design flexibility.

#5 Competition and collaboration.

The Postal Service both competes and collaborates with the private sector. UPS and FedEx pay the Postal Service to deliver hundreds of millions of their ground packages, and USPS pays UPS and FedEx for air transportation.

#4 Affordability.

For 55 cents, anyone can send a letter, regardless of geographic location, to anywhere in the United States.

#3 Dependable.

The Postal Service is the only organization in the country that has the resources, network infrastructure and logistical capability to regularly deliver to every residential and business address in the nation.

#2 Security.

U.S. Mail is protected by more than 200 federal laws enforced by the Postal Inspection Service, one of the nation’s oldest law enforcement agencies.

And most importantly…

1 Zero tax dollars used.

The Postal Service receives NO tax dollars for operating expenses and relies on the sale of postage, products and services to fund its operations.

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