A Guide to the Gift-Giving Season
A time of gifts rapidly approaches, so now is the time to start thinking about those end-of-year gifts!
Who should receive them?
Consider showing appreciation to employees, donors, and clients. Gifts are great for showing appreciation. Who doesn’t like receiving them, including all donors, clients, and employees! Presents help strengthen and build relationships, but they are not one size fits all. There are many things to take into consideration when choosing the right gifts for a business. The main thing to consider is the target audience. In layman’s terms, who is the gift recipient? What you get for a top donor is sure to differ from what you would get for an employee.
Next, somebody must consider the allocation of funds along with a budget. Allocate money for gift giving. One method is to divide said funds into groups of who is receiving the gift. Maybe you want to spend more on your employees and less on donors. Consider that when laying out your budget. Different departments in your company may have room for gifts depending on the use. For example, the marketing budget can include presents for customers. Each department can absorb the cost of employees as well.
Type of Gift?
Now time for the big question: What gift do you get? Again, these are not one size fits all, so it is essential to consider both the target audience and a budget when making this decision.
- CLIENTS: when thinking about gifts for clients, consider something small that is also relevant and useful. For example, this year, a great gift to give out would be customized keychain hand sanitizers.
- EMPLOYEES: keep these gifts personal for staff, use inside jokes or company mottos for inspiration. Make them useful and enjoyable and sometimes even yummy. Consider using delicious personalized treats for staff.
- DONORS: it is essential to consider a range of gifts. Many businesses are using a tier level for donors to determine how much to spend on the present. Let’s say a company takes a 3-tier approach to donors. The bottom tier receives a high quality branded sweatshirts—the middle tier portable Bluetooth speakers. Finally, the top tier expertly customized engraved wooden cutting boards.
Gift season can be stressful, but we are here to help.