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James E. LaPrade Sr

James E. LaPrade Sr

CEO / President
James provides the vision, leadership, strategy, and general management skills necessary to grow and expand BMS. His dedication to employee development inspires our team to work hard every day.
John Smoot CFO

John Smoot

VP Finance & Administration, CCO
John serves as VP of Finance & Administration and CCO for BMS Direct. In this role, he leads strategic financial decisions, directing the accounting and financial management of the organization. His responsibilities include accounting, leading compliance and safety, human resources, and purchasing functions.
Jeffrey Betterton VP of Customer Service and IT

Jeffrey Betterton

VP of Information Technology
Jeff oversees the technology initiatives for BMS. Creating a strategic IT vision and roadmap for the organization that supports our goals, and build on that vision. He partners with the leadership team to establish business and system requirements for new technology projects. Building vendor partnerships, and oversees multiple vendor relationships to ensure the best performance and financial return.
Tony Tysver General Manager

Tony Tysver

Chief Operating Officer
Tony’s unique role is at the heart of our company. He is our go-to person for getting it done! He oversees the organization’s ongoing and day-to-day operations. He assists the CEO and establishes policies that promote our company culture and vision through its operations. In addition, he provides leadership while ensuring all the departments work together to keep the operations on schedule.

Bob Hansen

VP of Sales, Marketing and Client Services
Bob Hansen has over 20 years of experience as a sales manager in the print and mailing industry. Bob’s responsibilities with BMS Direct include the leadership and supervision of the sales and marketing teams, as well as providing input and assistance to the senior leadership team as it pertains to the direction and execution of the company’s strategic vision.
Mailing Headaches? | 866-816-2378

37 Millrace Drive
Lynchburg, VA 24502-4343
(866) 816-2378

BMS Logo footer May 2022
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