LEADERSHIP TEAM

James E. LaPrade Sr
CEO / President
James provides the vision, leadership, strategy, and general management skills necessary to grow and expand BMS. His dedication to employee development inspires our team to work hard every day.

John Smoot
VP Finance & Administration, CCO
John serves as VP Finance & Administration, CCO for BMS Direct. In this role he leads strategic financial decisions, directing the accounting and financial management for the organization. His responsibilities include the accounting, human resources, and purchasing functions.

Jeffrey Betterton
VP of Information Technology
Jeff oversees the technology initiatives for BMS. Creating a strategic IT vision and roadmap for the organization that supports our goals, and build on that vision. He partners with the leadership team to establish business and system requirements for new technology projects. Building vendor partnerships, and oversees multiple vendor relationships to ensure the best performance and financial return.

Tony Tysver
Chief Operating Officer
Tony’s unique role is at the heart of our company. He is our go-to person for getting it done! He is responsible for BMS production and product services. He oversees all aspects of managing quality assurance programs, supervising, hiring, and training other employees, monitoring existing processes and analyzing their effectiveness; and creating strategies to improve productivity and efficiency.

Bob Hansen
VP of Sales, Marketing and Client Services
Bob Hansen has over 20 years of experience as a sales manager in the print and mailing industry. Bob’s responsibilities with BMS Direct include the leadership and supervision of the sales and marketing teams, as well as providing input and assistance to the senior leadership team as it pertains to the direction and execution of the company’s strategic vision.