Political Elections

Direct Marketing, Postal Facts, Promotional Products

3 Musts for Your Election Campaign

It’s crunch time for your campaign! Due to our current environment, the election season looks a bit different than in previous years – but things are improving slowly. With this in mind here are some options to connect with your voters.

Get your name out there with a direct mail campaign

Direct mail is a great way to make a personalized touchpoint for voters. Sending a postcard with a customized name and the right target audience gives them a reminder of who you are. Make sure you have a call-to-action with a unique QR code. Keep your message focused – and create a memorable campaign.

Strengthen your campaign with customized products and apparel

Follow-up your direct mail campaign with a tee-shirt or ball cap! Tailor your promotional products to meet the needs of your target audience. These items double as great gifts to thank supporters, as well as, more exposure for the campaign. Say someone wears a campaign shirt to the grocery store. Now everyone in the store is aware of the nominee and may even ask questions or look them up to learn more.

Your message is our mission – with signage and wearable’s

You can’t be everywhere all at once – but your name can! Since larger in-person rallies are still limited a great tool to advertise your name is wearable promotional products and setting up signage! This allows voters to interact and see your name outside of the rally environment.

Prepare today – to win tomorrow!

Election Day is just around the corner, so discover what we can offer you! Contact us today at 866.816.2378. We would be happy to discuss your goals and how to achieve them.

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National Nurses Week (May 6-12, 2021)

Direct Marketing, News, Promotional Products

National Nurses Week (May 6-12, 2021) and International Nurses Day (May 6)

We thank all our nurses. Who will you thank? The National Nurses Week will raise awareness of the value of nursing. It will help educate about the role nurses play in meeting healthcare needs. The World Health Organization recognized 2020 as the “Year of the Nurse” to elevate and celebrate nurses’ essential contributions everywhere. #ThanksHeathHeros

As one of the most significant healthcare professionals within the U.S., nurses play a vital role in providing health services. They’ve become heroes during the global pandemic for their selfless dedication to the patients they serve. Nurses most often are the primary healthcare professional when it comes to tending to patient needs, providing medical care and tending to personal and spiritual needs.

We can only imagine how much this work has increased in the last year.

As these frontline workers continue to care for the sick, suffering extended absences from their families and putting their lives at risk – we cannot just stand by and watch. Showing appreciation for all their strenuous efforts is a must!

What are some things you can do to show your appreciation or say thank you?

Donate what you can

Donations are a great way to show your support. Monetary donations or giving supplies – and we all probably know a local hospital or two that need help.

Could you provide them with the necessities they need?

Since nurses are risking their lives every day, it is essential to keep them safe and comfortable – supplying them with PPE kits, masks, gloves, sanitizer, lip balm, and more.

If you are looking for any help in finding items to donate or gift – to say thank you – we are here to help you in any way. Customizing is always an option.

Call Marisa Banke today with any questions – 866.816.7823 ext.7752.

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Earth Day – Looking for Ways to Protect Yourself & the Planet?

Direct Marketing, Going Green, Promotional Products

People are living in an ever-changing world – and just one year ago, the pandemic was a big one.

How has it affected us as a society? How has it affected our lives personally? The daily adjustments every one of us had to make to cope and live amongst one another was a definitive change – let’s all think about this during Earth Day. In this case, we adjust to three new practices – wearing masks, sanitizing our hands, and practicing social distance. Each item protects yourself and the Planet.

The pandemic has not only affected the population but the environment too. Improvements in the air and water quality – due to quarantining – occurred in the latter half of 2020. Although significant, the haphazard disposal practices of organizations and society have created a negative impact. It makes one think, though.

What part can we play to lessen that negative impact?

A fundamental question as a person or business you should be asking yourself. In short, we can start with how the pandemic has worked its way into our daily living, as stated above.

For one, you are wearing a mask.

Choosing to use a reusable mask, such as fabric, is a start. Disposable masking offers a quick and easy solution to protect oneself – if not correctly disposed of, and it later can have negative impacts. Reusable masks will not be just safe for you and your community but the environment as well. You cannot only choose unique styles that suit you, but you can also relax in the knowledge that you won’t be adding unnecessary risk to the planet (source: Kalopsia).

Sanitizing is and will always be important going forward.

Hand sanitizers are green because most of the active ingredients are natural sources. A majority of hand sanitizers do not contain fragrances or dyes, which adds to the “environmentally-friendly” position (source: Clean link). Using eco-friendly brands is a must – and of course, if you do not have hand sanitizer at your reach – wash your hands!

Lastly, practicing social distance has been difficult for most of us, but it is necessary and doable.

If you are a small-business owner or work for a large organization – it can be not easy. The right signage – floor decals, wall graphics, window signs, or flags – can make this enforcement easier. Eco-friendly options are out there – and with the use of the graphics, it would not only protect your patrons but the environment too.

BMS prides itself on working hard and safely throughout this year.

During this last year, BMS worked tirelessly to keep employees safe and client projects going. We did this by following the key points listed above. If you need any products to help with your struggle, take a look at what we have to offer here: https://bit.ly/38uiMJX.

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Vaccine Rollout – Are You Ready?

Direct Marketing, Promotional Products

Have you reopened your business and are having trouble communicating that to your customers?

The last year has been one for the history books. Many states are phasing in or out of their reopening plans, and customers require factual and frequent business information. The digital aspect, including email and social media—can get you only so far. Signage is the way to go these days. A creative, attractive sign can help your business stand apart from the competition.

Exterior signs can draw attention to your business and aid in differentiating it from others in the area.

While interior signs help customers locate merchandise and lead them to impulse buy. Signs serve as a type of silent salesperson for your business.

Do you have limited marketing funds?

Signs can be cost-effective and a great way to advertise. Its potential to reach a large audience is very high—mostly local clientele. They are versatile and can also be useful for off-premises use. The pandemic has changed our day-to-day lives, and informational signs and graphics can help your business grow and get your message out—the opportunity to think creatively on how to deliver your message.

For example, will you or a business you know be providing COVID-19 vaccinations soon or just preparing for the new day-to-day? Get your location ready sooner rather than later. Help provide assurance and confidence with temporary wall graphics, window clings, posters, and banner stands that display helpful tips and vaccine information.

As they say, “stay ahead of the curve.”

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A Guide to the Gift-Giving Season

Direct Marketing, Promotional Products

A time of gifts rapidly approaches, so now is the time to start thinking about those end-of-year gifts!

Who should receive them?

Consider showing appreciation to employees, donors, and clients. Gifts are great for showing appreciation. Who doesn’t like receiving them, including all donors, clients, and employees! Presents help strengthen and build relationships, but they are not one size fits all. There are many things to take into consideration when choosing the right gifts for a business. The main thing to consider is the target audience. In layman’s terms, who is the gift recipient? What you get for a top donor is sure to differ from what you would get for an employee.

Budget?

Next, somebody must consider the allocation of funds along with a budget. Allocate money for gift giving. One method is to divide said funds into groups of who is receiving the gift. Maybe you want to spend more on your employees and less on donors. Consider that when laying out your budget. Different departments in your company may have room for gifts depending on the use. For example, the marketing budget can include presents for customers. Each department can absorb the cost of employees as well.

Type of Gift?

Now time for the big question: What gift do you get? Again, these are not one size fits all, so it is essential to consider both the target audience and a budget when making this decision.

CLIENTS: when thinking about gifts for clients, consider something small that is also relevant and useful. For example, this year, a great gift to give out would be customized keychain hand sanitizers.
EMPLOYEES: keep these gifts personal for staff, use inside jokes or company mottos for inspiration. Make them useful and enjoyable and sometimes even yummy. Consider using delicious personalized treats for staff.
DONORS: it is essential to consider a range of gifts. Many businesses are using a tier level for donors to determine how much to spend on the present. Let’s say a company takes a 3-tier approach to donors. The bottom tier receives a high quality branded sweatshirts—the middle tier portable Bluetooth speakers. Finally, the top tier expertly customized engraved wooden cutting boards.

Gift season can be stressful, but we are here to help.

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Contact us today for a free consultation.

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3 Musts For Your Election Campaign

Direct Marketing, Postal Facts, Promotional Products

These steps will help increase awareness and support for your campaign. With elections right around the corner, it is crunch time for your campaign. Due to our current environment, the election season looks a bit different than in previous years. This makes it harder for nominees to connect with voters. Here are three “musts” for a campaign in the COVID-Age:

Direct Mail

Direct mail is a great way to make a personalized touchpoint for voters. Send a postcard that says “Hey (insert name), we can’t wait to see you at the polls on Nov. 3!”. This gives them a reminder and also puts your name in their hands. Considering that not everyone will want to go to vote in person, use direct mail as a way to inform about the other voting options.

Tip: Add a QR code to your mailing piece that leads to the campaign landing page.

Virtual Campaign Rally

Since larger in-person rallies are still limited, utilize one of the many online platforms to hold a virtual rally. A great tool for this is Facebook Live. This allows voters to interact during your rally. Have someone behind the camera monitoring and engaging with viewers.

Tip: If you are holding an in-person rally, still consider using a platform such as Facebook Live. This gives an option and allows those to see who may not be able to make it.

SWAG

Who doesn’t like getting a swag bag? These double as great gifts to thank supporters, as well as, more exposure for the campaign. Say someone wears a campaign shirt to the grocery store. Now everyone in the store is aware of the nominee and may even ask questions or look them up to learn more. Some great products for a swag bag include; T-shirts, Pens, Car Decals, Magnets, Cups, Flags, and Hats.

Tip 1: Hold giveaways on social media to increase engagement and followers.

Tip 2: Set up a storefront to sell merch for the campaign.

Need help implementing these steps? Contact us today 866.816.2378 and ask for Karly Rouillier. We would be happy to discuss your goals and how to achieve them.

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CONNECT During A Pandemic

News, Promotional Products

Need More Choices for Connection Despite Social Distancing. It keeps us safe, but it also causes a disconnect. Our organizational way of thinking, responding, leading, and connecting needs to pivot during this pandemic. Each leader must wake up, realize it is not just about maintaining but improving connections in a very strategic way. In other words, adapting to the new normal requires new ways of connecting.

The new work from the home environment requires the transformation within the strategic business focus. First, it includes improved accountability. Second, transparency. And bringing a fresh set of eyes and new perspectives. Objectives remain the same in this new environment. Attract. Retain. Engage. Employees. Also, adding a critical goal: Connect! Employee to employee, employee to cause, employee to brand. Support our staff, families, and communities during this difficult time.

Strategies to CONNECT

Virtual Communication – weekly
Celebrate Success – Service Awards
Increase the Frequency of Communication
Creation of contests to make work FUN
Consistent Messaging

There are many tactics & ideas to consider for employee engagement. For example, send a themed promotional product quarterly to employee homes, reinforcing mission, values, and success actions. In short, now is a great time to evaluate your employee service award program, improve, and relaunch – Make sure it fits the new ‘work from home’ world! Reward deserving employees!

How to Implement Engagement Solutions?

Website / Easier Communication/Nomination process/eCards/Surveys/Quizzes/Service Awards

Looking for an Employee Engagement Solution, we are happy to give you a demonstration at your convenience.

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Direct Mail is Soaring During the Pandemic

Direct Marketing, News, Postal Facts, Promotional Products

We all know COVID-19 mandated policies have consumers shutting doors tight! Many open them for a few reasons – package delivery, food delivery, and something until recent times may have caused consumers to tell the kids to do. Go check the mail! That’s right, people – your target audience (now under quarantine), are in fact, once again showing excitement about their mail! Who knew getting the mail would be the highlight of the day! It gives instant gratification for consumers – your audience. Right now – today – a simple, second-nature behavior represents a golden key to your marketing success and allows you to take advantage of phenomenal access to the continually-resurgent world of Direct Mail. A sky-high 67% of people have said they feel mail provides a more personal connection¹than the internet, with 7 out of 10 respondents saying that they prefer receiving physical (Direct Mail campaign) mail over an email².

36% of people under 30 say they look forward to checking their mail!

Excitement, during this Pandemic – who knew!

90% of Millennials prefer Direct Mail over email

The USPS reported a whopping 98% of the country peeking into their mailbox³six and seven days a week, you’d be hard-pressed to find better-train potential consumers to look for your messages. The SBA reports that Direct Mail generates purchases 5 times larger than email campaigns. Email disappears within seconds, while 17 days is the average lifespan for Direct Mail in a consumer’s home. 76% of Direct Mail consumers strongly consider repeat purchases from known brands. Now is the perfect chance to launch a well-designed postcard campaign, pitched to the right slice of your target market, at a time when something as simple as checking the mail can be a well-deserved break, let folks discover what you can do for them.

1. https://about.usps.com/newsroom/national-releases/2020/0206-usps-reports-first-quarter-fiscal-2020-results.htm 2. https://facts.usps.com/marketing/ 3. https://lob.com/blog/7-direct-mail-marketing-stats-that-may-surprise-you 4. https://opknockcards.com/direct-mail-during-quarantine/

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The Benefits of Business Promotion Using Promotional Products

Promotional Products

Promotional products have been around for nearly 200 years. Apparently George Washington was the forerunner in promotional products. He created campaign buttons and started an entire industry! The promotions market has changed and expanded dramatically since then but the original concept behind the message remains the same, get your message seen. And George had a great idea to get his message seen on the lapel of his supporters everywhere.

Nowadays promotional items are a regular part of many companies’ budgets. Business owners are realizing that potential business growth can be directly related to the use of promotional products and creative advertising. Sometimes this means having to spend a little bit more on promotional products while creatively thinking outside the box for new ways to express your message.

The promotional products industry is currently one of the fasting growing industries in the nation with total sales exceeding $24 billion in 2019.

The Benefits of Business Promotion

There are many – but here are just a few:

They’re affordable and they can stand on their own without the need other large advertising expenditures
Your brand is front and center repeatedly without the need for repeated costs
With today’s technology, logos can be reproduced beautifully giving your brand an extremely professional look
There are more than 250,000 promotional products currently available and more added every day
In 2020 – there are items made of eco-friendly renewable resources like bamboo and wheat straw
People keep these products around!
Nobody minds getting your logo along with a cool free gift.
Records show that 40 percent of people can remember the names of the advertiser as long as six months after receiving a promotional item and 31 percent still use the promotional item one year later.

What Else Can Promotional Products Do?

Promote goodwill
Advertise goods and services
Build customer loyalty
Build/Increase store and trade show traffic
Celebrate an anniversary or grand opening
As a thank you to your employees and customers
Provide incentives for quality work or safety programs
Get your company’s name, phone number, or website out and in front of current and potential customers

Promotional products are a unique alternative to your regular advertising. Top of mind is key to success and just like George knew 200 years ago – promotional products get the job done!

Contact BMS Direct to learn more!

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10 Statistics You Must Know About Marketing with Promotional Products

Promotional Products

Promotional products are everywhere, after all it is a multi-billion-dollar industry! Whether you have a couple free t-shirts in your closet or a hoard of pens you’ve gathered through the years, chances are you haven’t stopped to think about how effective these logoed items can be.

Here are our TOP TEN statistics that will make you seriously consider adding promotional products to your marketing.

1. Nearly 100% of consumers say they are willing to go out of their way to get a promotional product. (Source: PPAI)

2. 60% of consumers keep a promotional product for two years. (Source: PROmotion Marketing, LLC)

3. 85% of people who received a promotional product did business with that company. (Source: PROmotion Marketing, LLC)

4. Consumers are 2.5 times more likely to have a positive opinion of promotional products over internet advertising. (Source: ASI Central)

5. Promotional products draw up to 500% more referrals than just a review. (Source: PROmotion Marketing, LLC)

6. 53% of people have a more favorable opinion of an advertiser if the promotional product was made in the USA. (Source: ASI Central)

7. 52% of trade show attendees are more likely to enter an exhibit with giveaways. (Source: PROmotion Marketing, LLC

8. Adding a promotional product to social media ads increases the effectiveness by up to 44%. (Source: PROmotion Marketing, LLC)

9. 42% of consumers have a more favorable opinion of an advertiser if the promotional product was environmentally-friendly. (Source: ASI Central)

10. Only 20% of people will throw away an unwanted promotional product. (Source: PROmotion Marketing, LLC)

That ought to be enough to get you thinking about your next logoed item for your business. Call BMS Direct Inc today to learn more.

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