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USPS 2023 Holidays & events – plan ahead

Ensure Your Critical Communications Are Ready Early

Plan Ahead & Know the USPS Holiday Schedule

There are many ways to succeed in direct mail marketing since it’s an open-ended and creative space. However, here are a few tips on using direct mail for business to help ensure your campaigns’ success.

  • Keep your communication mail piece focused and clear of clutter.
  • Use clear, easy-to-read fonts.
  • Make your CTA the focal point of the mailer.
  • Know your audience and tailor your message to them.
  • Run data tests before sending out your entire campaign.
  • Proofread your forms and collateral material multiple times.
  • Send follow-up messages.
  • Drive traffic to your website by including a link or scannable QR code.

2023 USPS Holidays & events

  • MONDAY, January 2*, New Year’s Day
  • MONDAY, January 16, Martin Luther King Jr.’s birthday
  • MONDAY, February 20, Presidents’ Day
  • MONDAY, May 29, Memorial Day
  • MONDAY, June 19, Juneteenth National Independence Day
  • TUESDAY. July 4, Independence Day
  • MONDAY, September 4, Labor Day
  • MONDAY, October 9, Columbus Day
  • SATURDAY, November 11* Veterans Day
  • THURSDAY, November 23, Thanksgiving Day
  • MONDAY, December 25, Christmas Day

* If a holiday falls on a Sunday, for most USPS employees, the following Monday will be treated as a holiday for pay and leave purposes. Likewise, if a holiday falls on a Saturday, for most USPS employees, the preceding Friday will be treated as a holiday for pay and leave purposes.

USPS service alerts have information for consumers, small businesses, and business mailers about postal facility service disruptions caused by weather-related and other natural disasters, special events, or other changes impacting service.

We can determine if mail is being delivered or if Post Offices are open. Let us help.

Contact Your BMS Postal Expert

BMS customers can first check the USPS Mail Service Disruptions website for current, frequently-updated information about whether mail is being delivered to their neighborhood or if your local Post Office is open.

Or you can call your customer service team at 1-866-816.2378.

USPS 2023 Holidays & events – plan ahead Read More »

US Postal Service Submits Filing for Price Increase to Go Into Effect January 2023

This article was originally published on Brand United. It can be viewed here.

Late on Friday, October 7, the Postal Service submitted a filing with the Postal Regulatory Commission proposing a price increase. This would be in effect on January 22, 2023. The PRC will review the filing to ensure that USPS calculations are accurate and the proposed prices comply with the statute. The PRC is expected to approve the request in November. Yes, postage increased in July, and now there will be another increase in January. We also expect another increase in July of 2023.

Here are some of the proposed rates:

First-Class Mail:

  • The stamp and Meter price differential will remain at 3 cents.
  • Non-machinable surcharge for Letters will increase from 39 cents to 40 cents.
  • The additional ounce rate will remain at 24 cents.
  • 5-Digit Automation Letters price will increase by 3.5%.
  • The overall increase for Flats is 6.2%.

Standard Marketing Mail:

  • Letter overall increase is 3.2%
  • The flat overall increase is 6.2%
  • Creation of 5 new discounts for flats on SCF pallets
  • EDDM retail increased by 1%
  • CRRT overall increased by 6.2%

Don’t let the postage rate increases scare you away from this vital marketing channel. Direct mail has the highest ROI of all marketing channels when done correctly. On average, the postage rates increased by less than a penny per piece, so they will not drastically increase your overall direct mail budget. Still, it is essential to account for the additional postage funds. It’s time to get creative and send direct mail that is interesting as well as cost-effective. Are you ready to get started?

  1. As operating expenses continue to rise, these price adjustments provide the Postal Service with much-needed revenue to achieve the financial stability sought by its Delivering for America 10-year plan. The prices of the U.S. Postal Service remain among the most affordable in the world.The PRC will review the changes before they are scheduled to take effect. The complete Postal Service price filing, with prices for all products, can be found on the PRC website under the Daily Listings section at prc.gov/dockets/daily. The Mailing Services filing is Docket No. R2023-1. The price tables are also available on the Postal Service’s Postal Explorer website at pe.usps.com/PriceChange/Index.The Postal Service generally receives no tax dollars for operating expenses and relies on the sale of postage, products, and services to fund its operations.

US Postal Service Submits Filing for Price Increase to Go Into Effect January 2023 Read More »

US Postal Service (USPS) Mail Delivery Timeline Getting Better

Looking ahead to the 2022 holiday peak season, the US Postal Service (USPS) announced the dates for the “Temporary Rate Adjustments.” This year, the higher price rates will be effective from October 2, 2022, through January 22, 2023.  In addition, USPS National News states that the average delivery timeline is now steady at 2.5 days.  For the quarter, overall mail volumes were down 3.4% over the same period last year (SPLY), while revenue was up 5.0%.

The USPS service performance report during the 4th quarter indicates their scores covering July 1 through August 5  are consistent.

They included:

  • First-Class Mail on time: 93.1 percent.
  • Marketing Mail on time: 94.2 percent.
  • Periodicals on time: 86.3 percent.

One of the goals of “Delivering for America, the Postal Service’s 10-year plan” for achieving financial sustainability and service excellence is to meet or exceed 95 percent on-time service performance for all mail and shipping products.  But, of course, this is once all elemental implementations of the plan.  The Postal Service defines service performance as the time it takes to deliver a mailpiece or package from its acceptance into their system through its delivery, measured against published service standards.

Source:  https://about.usps.com/newsroom/national-releases/2022/0225-usps-mail-delivery-time-consistent.htm

US Postal Service (USPS) Mail Delivery Timeline Getting Better Read More »

National Nurses Week (May 6-12, 2021)

National Nurses Week (May 6-12, 2021) and International Nurses Day (May 6)

We thank all our nurses.  Who will you thank?  The National Nurses Week will raise awareness of the value of nursing. It will help educate about the role nurses play in meeting healthcare needs. The World Health Organization recognized 2020 as the “Year of the Nurse” to elevate and celebrate nurses’ essential contributions everywhere. #ThanksHeathHeros

As one of the most significant healthcare professionals within the U.S., nurses play a vital role in providing health services. They’ve become heroes during the global pandemic for their selfless dedication to the patients they serve. Nurses most often are the primary healthcare professional when it comes to tending to patient needs, providing medical care and tending to personal and spiritual needs. 

We can only imagine how much this work has increased in the last year.

As these frontline workers continue to care for the sick, suffering extended absences from their families and putting their lives at risk – we cannot just stand by and watch. Showing appreciation for all their strenuous efforts is a must!

What are some things you can do to show your appreciation or say thank you?

Donate what you can

Donations are a great way to show your support. Monetary donations or giving supplies – and we all probably know a local hospital or two that need help.

Could you provide them with the necessities they need?

Since nurses are risking their lives every day, it is essential to keep them safe and comfortable – supplying them with PPE kits, masks, gloves, sanitizer, lip balm, and more. 

If you are looking for any help in finding items to donate or gift – to say thank you – we are here to help you in any way. Customizing is always an option.

Call Marisa Banke today with any questions – 866.816.7823 ext.7752.

National Nurses Week (May 6-12, 2021) Read More »

CONNECT During A Pandemic

Need More Choices for Connection Despite Social Distancing. It keeps us safe, but it also causes a disconnect. Our organizational way of thinking, responding, leading, and connecting needs to pivot during this pandemic. Each leader must wake up, realize it is not just about maintaining but improving connections in a very strategic way. In other words, adapting to the new normal requires new ways of connecting. 

The new work from the home environment requires the transformation within the strategic business focus. First, it includes improved accountability. Second, transparency. And bringing a fresh set of eyes and new perspectives. Objectives remain the same in this new environment. Attract. Retain. Engage. Employees. Also, adding a critical goal: Connect! Employee to employee, employee to cause, employee to brand. Support our staff, families, and communities during this difficult time.

Strategies to CONNECT

  • Virtual Communication – weekly
  • Celebrate Success – Service Awards
  • Increase the Frequency of Communication
  • Creation of contests to make work FUN
  • Consistent Messaging

There are many tactics & ideas to consider for employee engagement. For example, send a themed promotional product quarterly to employee homes, reinforcing mission, values, and success actions. In short, now is a great time to evaluate your employee service award program, improve, and relaunch – Make sure it fits the new ‘work from home’ world! Reward deserving employees!

How to Implement Engagement Solutions?

  • Website / Easier Communication/Nomination process/eCards/Surveys/Quizzes/Service Awards

Looking for an Employee Engagement Solution, we are happy to give you a demonstration at your convenience.

CONNECT During A Pandemic Read More »

Direct Mail is Soaring During the Pandemic

We all know COVID-19 mandated policies have consumers shutting doors tight!  Many open them for a few reasons – package delivery, food delivery, and something until recent times may have caused consumers to tell the kids to do.  Go check the mail! That’s right, people – your target audience (now under quarantine), are in fact, once again showing excitement about their mail!  Who knew getting the mail would be the highlight of the day! It gives instant gratification for consumers – your audience.  Right now – today – a simple, second-nature behavior represents a golden key to your marketing success and allows you to take advantage of phenomenal access to the continually-resurgent world of Direct Mail.  A sky-high 67% of people have said they feel mail provides a more personal connectionthan the internet, with 7 out of 10 respondents saying that they prefer receiving physical (Direct Mail campaign) mail over an email2 .

36% of people under 30 say they look forward to checking their mail!

Excitement, during this Pandemic – who knew!

90% of Millennials prefer Direct Mail over email

The USPS reported a whopping 98% of the country peeking into their mailbox3 six and seven days a week, you’d be hard-pressed to find better-train potential consumers to look for your messages.  The SBA reports that Direct Mail generates purchases 5 times larger than email campaigns.  Email disappears within seconds, while 17 days is the average lifespan for Direct Mail in a consumer’s home.  76% of Direct Mail consumers strongly consider repeat purchases from known brands.  Now is the perfect chance to launch a well-designed postcard campaign, pitched to the right slice of your target market, at a time when something as simple as checking the mail can be a well-deserved break, let folks discover what you can do for them.

1. https://about.usps.com/newsroom/national-releases/2020/0206-usps-reports-first-quarter-fiscal-2020-results.htm 2. https://facts.usps.com/marketing/ 3. https://lob.com/blog/7-direct-mail-marketing-stats-that-may-surprise-you 4. https://opknockcards.com/direct-mail-during-quarantine/

Direct Mail is Soaring During the Pandemic Read More »

Solutions to Cut Municipalities’ Costs

“We’re Listening” – Needing Solutions to Cut Municipalities’ Costs

Counties throughout the US are hearing the same refrain- CUT costs, Create a balanced budget. Cumberland County PA Commissioners have gone one step further. They have gone online asking residents to take a survey seeking input on cutting costs and improving county government.

Pet Licenses onlineIn looking at mandated pet licensing program, we have noted the substantial benefits to pet owners, and the pets as well as the safety of the general public. Looking from the county’s perspective at the efficiency of pet licensing programs, there is much room for improvement. The pet licensing process involves: notifying owners to license their pet, processing pet tag purchases, collecting and verifying vaccination data, remitting vaccination data to appropriate locality, inputting this data into a system, and easy, immediate access for administrators and Animal Control. For many municipalities this process is done piecemeal; it is time consuming, not efficient, there are inputting errors, no real-time reporting of revenues and licensing volume, and no easy access of data.

When calculating the municipalities’ expense for delivering this service; consider the tasks involved in the pet licensing process, and consider the cost to the pet owner for a tag ranges from $5- $25. Results realized by municipalities for providing this service, is a projected loss on each issued dog tag.

 

 Are You Listening? Attention Municipalities: “We have listened to our clients (municipalities/ counties) and developed Petztrack as an online solution to simplify and manage pet licensing and vaccination data within municipalities. We heard your pain and targeted ways to cut costs and deliver more effective services to your residents. Petztrack, an intuitive new web application to meet the ongoing pet licensing requirements of municipalities throughout Virginia and the US will save time and money, allowing employees to focus on critical work while reducing overall costs.”  ~ Vernon Berry, Vice President Sales & Marketing, BMS Direct

Solutions to Cut Municipalities’ Costs Read More »

USPS Proposed Postal Rates for 2014

The USPS announced proposed price changes for 2014. Included in the proposal is an increase in the price of a First-Class Mail single-piece letter from 46 cents to 49 cents. The proposed changes, which would go into effect January 26, 2014, are intended to generate $2 billion in incremental annual revenue for the Postal Service.

Highlights of the new single-piece First-Class Mail pricing

  • Letters (1 oz.) “” 3-cent increase to 49 cents
  • Letters additional ounces “”  1-cent increase to 21 cents
  • Letters to all international destinations (1 oz.) “” $1.15
  • Postcards “” 1-cent increase to 34 cents

According to the United States Postal Service, the postal rate increases are expected to generate $2 billion in new revenue to improve financial situation.

Read the complete press release here.

USPS Proposed Postal Rates for 2014 Read More »

USPS Delays 5 day Delivery Plan

The U.S. Postal Service says it will delay plans to cut Saturday mail delivery because Congress isn’t allowing the change.    

The U. S. Postal Service said in February that it would cut back to five-day-a-week deliveries in August,  for everything except packages, as a way to hold down losses.

But a statement  from the Board of Governors notes that Congress has passed a spending bill that will continue the long-time prohibition against reducing delivery days.

As a result, the Board says it believes that Congress “has left it with no choice but to delay implementation” of the five-day-a-week plan.

Statement From the U.S. Postal Service Board of Governors:

“The Board of Governors of the United States Postal Service met April 9th and discussed the Continuing Resolution recently passed by Congress to fund government operations. By including restrictive language in the Continuing Resolution, Congress has prohibited implementation of a new national delivery schedule for mail and packages, which would consist of package delivery Monday through Saturday and mail delivery Monday through Friday, and which would have taken effect the week of August 5, 2013.

“Although disappointed with this Congressional action, the Board will follow the law and has directed the Postal Service to delay implementation of its new delivery schedule until legislation is passed that provides the Postal Service with the authority to implement a financially appropriate and responsible delivery schedule. The Board believes that Congress has left it with no choice but to delay this implementation at this time. The Board also wants to ensure that customers of the Postal Service are not unduly burdened by ongoing uncertainties and are able to adjust their business plans accordingly.

“The Board continues to support the transition to a new national delivery schedule. Such a transition will generate approximately $2 billion in annual cost savings and is a necessary part of a larger five-year business plan to restore the Postal Service to long-term financial stability. According to numerous polls, this new delivery schedule is widely supported by the American public. Our new delivery schedule is also supported by the Administration and some members of Congress.

“To restore the Postal Service to long-term financial stability, the Postal Service requires the flexibility to reduce costs and generate new revenues to close an ever widening budgetary gap. It is not possible for the Postal Service to meet significant cost reduction goals without changing its delivery schedule – any rational analysis of our current financial condition and business options leads to this conclusion. Delaying responsible changes to the Postal Service business model only increases the potential that the Postal Service may become a burden to the American taxpayer, which is avoidable.

“Given these extreme circumstances and the worsening financial condition of the Postal Service, the Board has directed management to seek a reopening of negotiations with the postal unions and consultations with management associations to lower total workforce costs, and to take administrative actions necessary to reduce costs. The Board has also asked management to evaluate further options to increase revenue, including an exigent rate increase to raise revenues across current Postal Service product categories and products not currently covering their costs.

“The Board continues to support the Postal Service’s five-year business plan and the legislative goals identified in that plan which will return the Postal Service to financial solvency. The Board additionally urges Congress to quickly pass comprehensive postal legislation, including provisions that would affirmatively provide the Postal Service with the ability to establish an appropriate national delivery schedule.”

USPS Delays 5 day Delivery Plan Read More »

Postal Service Announces New Delivery Schedule

The United States Postal Service announced plans today to transition to a new delivery schedule during the week of August 5, 2013, that includes package delivery Monday through Saturday and mail delivery Monday through Friday. The Postal Service expects to generate cost savings of approximately $2 billion annually, once the plan is fully implemented.

The plan to change delivery from six days a week to five would only affect first-class mail. Packages, mail-order medicines, priority and express mail would still be delivered on Saturdays, and local post offices will remain open for business Saturdays. …

Postal Service Announces New Delivery Schedule Read More »

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