“We’re Listening” – Needing Solutions to Cut Municipalities’ Costs

Counties throughout the US are hearing the same refrain- CUT costs, Create a balanced budget. Cumberland County PA Commissioners have gone one step further. They have gone online asking residents to take a survey seeking input on cutting costs and improving county government.

In looking at mandated pet licensing program, we have noted the substantial benefits to pet owners, and the pets as well as the safety of the general public. Looking from the county’s perspective at the efficiency of pet licensing programs, there is much room for improvement. The pet licensing process involves: notifying owners to license their pet, processing pet tag purchases, collecting and verifying vaccination data, remitting vaccination data to appropriate locality, inputting this data into a system, and easy, immediate access for administrators and Animal Control. For many municipalities this process is done piecemeal; it is time consuming, not efficient, there are inputting errors, no real-time reporting of revenues and licensing volume, and no easy access of data.

When calculating the municipalities’ expense for delivering this service; consider the tasks involved in the pet licensing process, and consider the cost to the pet owner for a tag ranges from $5- $25. Results realized by municipalities for providing this service, is a projected loss on each issued dog tag.

Are You Listening? Attention Municipalities: “We have listened to our clients (municipalities/ counties) and developed Petztrack as an online solution to simplify and manage pet licensing and vaccination data within municipalities. We heard your pain and targeted ways to cut costs and deliver more effective services to your residents. Petztrack, an intuitive new web application to meet the ongoing pet licensing requirements of municipalities throughout Virginia and the US will save time and money, allowing employees to focus on critical work while reducing overall costs.” ~ Vernon Berry, Vice President Sales & Marketing, BMS Direct

Video Marketing for that "Wow" factor

Direct Marketing

You might remember the moving pictures in the Harry Potter newspapers”¦well, not so strange. Think Video in Print. Then think about how this can transform your direct marketing campaign.

“Marketers are increasingly incorporating video content”¦video marketing trend will become “the new normal.” – SEW 10 Top Predictions for Video in 2014

Video is an amazing way to integrate emerging technology into your direct mail. Video is incredibly effective in conveying your message. The easiest way to integrate video into your direct mail is to use a QR code that links to your YouTube video but look at how Lexus has integrated video into their advertisement with “CinePrint” technology.

How’s that for a “Wow” factor in your personalized direct mailing?

According to the Direct Marketing Association, “Statistical Fact Book 2013,” in 2012 U.S. direct marketers spent $51 billion on direct mail, both catalog and non-catalog. That investment drove more than $642 billion in sales. Direct mail is still effective but in the digital world it takes more to stand out. People still appreciate being able to hold something in their hands, and Direct Mail becomes so much more effective when combined with a multi channel strategy like integrating with QR code, email, social media and video.

calvinklien2 — Calvin Klein Video in Print

Merging digital technologies with the printed page has become a successful strategy for Calvin Klein, Anthem, Disney, Audi, Bacardi, and many others who are incorporating video into their printed marketing brochures using Americhip, the inventors of Video in Print®, the innovative mind behind Multisensory® advertising technologies. Americhip.com offers their Video in Print – is offering in a two panel printed product.

Video in Print. org considers the Video book a”Marketing Product Breakthrough”

“With the power of video and print in one piece you are sure to make the greatest impact with your direct marketing. These books appeal to those who like to read and those who prefer to watch a video. Can you ask for anything more in a direct marketing tool? We don’t think so and that is the reason we have spent years developing this product line.We guarantee your message will make the impact you have always desired.” –Direct Marketing Concierge.com

DMC’smost innovative and forward thinking marketing products to date, include the DMC Video Book & Video Mailer. The Video Book features actual video in print and comes in various sizes, ranging from as small as a business card to as large as a full sized book. Every video book comes equipped with an LCD video screen and crystal clear audio as well, making it a very powerful print marketing product.

Consider these Stats offered byUvideo:

According to Starch, a media research firm, advertising print content that incorporates video scored a perfect 100% on ad recall, 100% on brand identification and 100% on consumer interaction.
94% of consumers found print with video messaging to be more innovative than standalone print.
90% of those who viewed a printed product with embedded video passed it along to colleagues, friends and family members.

httpv://youtu.be/RpErOF5eWj0

Uvideois our proprietary fully functional LCD video player which has been designed to be embedded into custom direct marketing pieces delivering engaging audio & visual presentations. Uvideo engages right away, as the medium is as much as the message.

The folks at BMS Direct will help you create a video campaign with a “wow” factor in it. BMS Direct ensuresyour direct mail campaignis mailed on-time and within your budget. BMS Direct’s reputation is unmatched for providing quality lettershop services in Virginia and nationwide. Contact us for a free quote.

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January 2014

Solutions to Cut Municipalities’ Costs

Video Marketing for that "Wow" factor