“Marketers are increasingly incorporating video content”¦video marketing trend will become “the new normal.” – SEW 10 Top Predictions for Video in 2014
Video is an amazing way to integrate emerging technology into your direct mail. Video is incredibly effective in conveying your message. The easiest way to integrate video into your direct mail is to use a QR code that links to your YouTube video but look at how Lexus has integrated video into their advertisement with “CinePrint” technology.
How’s that for a “Wow” factor in your personalized direct mailing?
According to the Direct Marketing Association, “Statistical Fact Book 2013,” in 2012 U.S. direct marketers spent $51 billion on direct mail, both catalog and non-catalog. That investment drove more than $642 billion in sales. Direct mail is still effective but in the digital world it takes more to stand out. People still appreciate being able to hold something in their hands, and Direct Mail becomes so much more effective when combined with a multi channel strategy like integrating with QR code, email, social media and video.
Merging digital technologies with the printed page has become a successful strategy for Calvin Klein, Anthem, Disney, Audi, Bacardi, and many others who are incorporating video into their printed marketing brochures using Americhip, the inventors of Video in Print®, the innovative mind behind Multisensory® advertising technologies. Americhip.com offers their Video in Print – is offering in a two panel printed product.
Video in Print. org considers the Video book a”Marketing Product Breakthrough”
Consider these Stats offered byUvideo:
- According to Starch, a media research firm, advertising print content that incorporates video scored a perfect 100% on ad recall, 100% on brand identification and 100% on consumer interaction.
- 94% of consumers found print with video messaging to be more innovative than standalone print.
- 90% of those who viewed a printed product with embedded video passed it along to colleagues, friends and family members.
Uvideois our proprietary fully functional LCD video player which has been designed to be embedded into custom direct marketing pieces delivering engaging audio & visual presentations. Uvideo engages right away, as the medium is as much as the message.
The folks at BMS Direct will help you create a video campaign with a “wow” factor in it. BMS Direct ensuresyour direct mail campaignis mailed on-time and within your budget. BMS Direct’s reputation is unmatched for providing quality lettershop services in Virginia and nationwide. Contact us for a free quote.