These steps will help increase awareness and support for your campaign. With elections right around the corner, it is crunch time for your campaign. Due to our current environment, the election season looks a bit different than in previous years. This makes it harder for nominees to connect with voters. Here are three “musts” for a campaign in the COVID-Age:

Direct Mail

Direct mail is a great way to make a personalized touchpoint for voters. Send a postcard that says “Hey (insert name), we can’t wait to see you at the polls on Nov. 3!”. This gives them a reminder and also puts your name in their hands. Considering that not everyone will want to go to vote in person, use direct mail as a way to inform about the other voting options.

Tip: Add a QR code to your mailing piece that leads to the campaign landing page.

Virtual Campaign Rally

Since larger in-person rallies are still limited, utilize one of the many online platforms to hold a virtual rally. A great tool for this is Facebook Live. This allows voters to interact during your rally. Have someone behind the camera monitoring and engaging with viewers.

Tip: If you are holding an in-person rally, still consider using a platform such as Facebook Live. This gives an option and allows those to see who may not be able to make it.

SWAG

Who doesn’t like getting a swag bag? These double as great gifts to thank supporters, as well as, more exposure for the campaign. Say someone wears a campaign shirt to the grocery store. Now everyone in the store is aware of the nominee and may even ask questions or look them up to learn more. Some great products for a swag bag include; T-shirts, Pens, Car Decals, Magnets, Cups, Flags, and Hats.

Tip 1: Hold giveaways on social media to increase engagement and followers.

Tip 2: Set up a storefront to sell merch for the campaign.

Need help implementing these steps? Contact us today 866.816.2378 and ask for Karly Rouillier. We would be happy to discuss your goals and how to achieve them.