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Why Your Company Should Use a Statement Processing Service
You can save your company a significant amount of employee time and operational costs by outsourcing your statement processing. Your company’s accounting department won’t be saddled with the responsibility of processing and mailing out statements. Once the transition has been made to a statement processing service, it should bring about noticeable savings. Not only does […]
Four Reasons Direct Mail Still Works
As Long as There Are Mailboxes, Direct Mail Will be Effective. It’s a time tested, proven method that works despite being over five hundred years old. It’s true, the advent of the printing press by Gutenberg in 1440 made mass production of flyers possible. As the mail systems around the world improved, so did direct […]
How to Make Direct Mail Work for Your Company
How Can Direct Mail Help Your Company? If your company is involved in direct marketing, you are most likely aware that direct mail Is still a feasible option in your marketing campaigns. With full email inboxes and a neverending stream of online advertising, direct mail stands out from the rest. A direct mail advertisement comes […]
Send Mail That Matters: The Evolution of Direct Mail
Consumer preferences have changed so much in the past 5 years that a lot of traditional marketing tactics now seem nonsensical because they are not effective anymore. Direct marketing strategy is no different. The most advanced retailers are recognizing that when direct mail and behavioral analytics are used synergistically they sell more stuff! When paired with online […]
Why Your Company Should Automate Direct Mail
If your company is involved in direct marketing, then you know that direct mail has not gone the way of the dinosaur. When a potential customer has an inbox full of emails, it is much more likely you will grab their attention with direct mail. Direct mail campaigns can be time-consuming, taking hours to stuff […]
BMS Direct Reduces Carbon Footprint with addition of Tesla Model 3 EV
“310 Miles – Longest Range on the market.” – Tesla Model 3 LYNCHBURG, VA – August 24, 2018 – BMS Direct (BMS) continues to take steps to minimize its environmental impact while reducing their carbon footprint with purchase of an electric vehicle. BMS’s new 100% electric Tesla Model 3 replaced a Honda Civic, and has […]
Solutions to Cut Municipalities’ Costs
“We’re Listening” – Needing Solutions to Cut Municipalities’ Costs Counties throughout the US are hearing the same refrain- CUT costs, Create a balanced budget. Cumberland County PA Commissioners have gone one step further. They have gone online asking residents to take a survey seeking input on cutting costs and improving county government. In looking at mandated […]
Video Marketing for that "Wow" factor
You might remember the moving pictures in the Harry Potter newspapers”¦well, not so strange. Think Video in Print. Then think about how this can transform your direct marketing campaign. “Marketers are increasingly incorporating video content”¦video marketing trend will become “the new normal.” – SEW 10 Top Predictions for Video in 2014 Video is an amazing […]
USPS Proposed Postal Rates for 2014
The USPS announced proposed price changes for 2014. Included in the proposal is an increase in the price of a First-Class Mail single-piece letter from 46 cents to 49 cents. The proposed changes, which would go into effect January 26, 2014, are intended to generate $2 billion in incremental annual revenue for the Postal Service. Highlights of […]
Direct Mail as an Impulse Marketing Tool
Think QR codes for personalized coupons and 3D augmented reality experiences within catalogs pages. Merging digital and physical advertising is going to be the new direction for growth in direct marketing. Mailers receive lower rates for sending direct mail that includes 2D barcodes with a call-to-action. The U.S. Postal Service (USPS) has been offering new programs to compete […]
10 Steps to Optimize Invoice Processing [Infographic]
Providing value to its clients has been a priority of BMS Direct. Utilizing their state-of-the art equipment BMS customers receive an advanced invoice processing service that delivers accuracy and productivity. James E. LaPrade, Sr. President, BMS Direct explains the value to BMS clients. “We have had a number of client requests over the years to outline how our invoice […]
Traditional Direct Mail Statistics
Here’s a great article on direct mail statistics by Jean Grunert, of Demand Media, some pertinent info for business mailings and some interesting stats. Although all the attention in recent years seems to be on digital marketing, traditional direct mail remains a viable and profitable channel for many companies. Traditional direct mail offers a personalized […]
10 Steps
Optimizing Invoice Processing
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