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Simplified Addressing Changes Effective 01-02-11

New rules will help lower the costs for businesses by reducing mail prep time and eliminating the need to purchase address lists and on-press printing.

PRC helps businesses stay competitive

The Affordable Mail Alliance, a coalition of postal customers including consumer groups, small businesses and insurance companies rally against proposed rate increase.

Email or Direct Mail?

In comparing email to direct mail, the important numbers to compare are the number of responses (clicks) generated and the cost of each response.

Informal Ruling: Increase in Postal Rates Likely

Postage rates are likely to increase about 1.7% in January as a result of a letter that the Postal Regulatory Commission’s chief lawyer issued today.

10 Reasons to PreSort with BMS

It is a proven cost-effective business tool. Discount mail is your best option if you mail in volume. Whether your direct mail campaign is mailed First Class

6 Ways Direct Mail Thrive

The recession has created new norms. Many tried-and-true formulas for evaluating media effectiveness won’t measure up to heightened need…But direct mail will continue to perform.

Document Centers "Go Green"

Switching to materials with a higher percentage of recycled content and recycling your own paper waste won’t be enough for environmental sustainability.

Direct Marketing

USPS Announces No Rate Increases: How that Affects You
The USPS recently announced there would be no postage rate increases in 2010 for market-dominant mail.

pURLS become Prominent

pURLs are playing an even more prominent role in Direct Mail marketing. With the powerful addition of Personalized URLS, direct mail may be positioning itself for a comeback.


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