variable data printing

USPS 2023 Holidays & events – plan ahead

Ensure Your Critical Communications Are Ready Early

Plan Ahead & Know the USPS Holiday Schedule

There are many ways to succeed in direct mail marketing since it’s an open-ended and creative space. However, here are a few tips on using direct mail for business to help ensure your campaigns’ success.

  • Keep your communication mail piece focused and clear of clutter.
  • Use clear, easy-to-read fonts.
  • Make your CTA the focal point of the mailer.
  • Know your audience and tailor your message to them.
  • Run data tests before sending out your entire campaign.
  • Proofread your forms and collateral material multiple times.
  • Send follow-up messages.
  • Drive traffic to your website by including a link or scannable QR code.

2023 USPS Holidays & events

  • MONDAY, January 2*, New Year’s Day
  • MONDAY, January 16, Martin Luther King Jr.’s birthday
  • MONDAY, February 20, Presidents’ Day
  • MONDAY, May 29, Memorial Day
  • MONDAY, June 19, Juneteenth National Independence Day
  • TUESDAY. July 4, Independence Day
  • MONDAY, September 4, Labor Day
  • MONDAY, October 9, Columbus Day
  • SATURDAY, November 11* Veterans Day
  • THURSDAY, November 23, Thanksgiving Day
  • MONDAY, December 25, Christmas Day

* If a holiday falls on a Sunday, for most USPS employees, the following Monday will be treated as a holiday for pay and leave purposes. Likewise, if a holiday falls on a Saturday, for most USPS employees, the preceding Friday will be treated as a holiday for pay and leave purposes.

USPS service alerts have information for consumers, small businesses, and business mailers about postal facility service disruptions caused by weather-related and other natural disasters, special events, or other changes impacting service.

We can determine if mail is being delivered or if Post Offices are open. Let us help.

Contact Your BMS Postal Expert

BMS customers can first check the USPS Mail Service Disruptions website for current, frequently-updated information about whether mail is being delivered to their neighborhood or if your local Post Office is open.

Or you can call your customer service team at 1-866-816.2378.

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For Transactional, Direct Mail, and In-Plant Printers

This article is a reprint from Canon Solutions America.

How Production Inkjet Can Help You Achieve Your Sustainability Goals

The Digital Advantage

If you currently print predominantly on offset or other non-inkjet technology, reducing your environmental impact and boosting your reputation for sustainability are just some of the substantial benefits you could achieve by moving to inkjet production printing.

By its very nature, digital printing offers many sustainability benefits, such as less waste, chemical-free production, and reduced make-ready and set-up time

By its very nature, digital printing offers many sustainability benefits, such as less waste, chemical-free production, and reduced make-ready and set-up time. You also can add cost-efficient production of shorter runs matched to actual demand, even down to a run length of one, among its green attributes. And being a digital process, efficiencies and consequential sustainability benefits can be enhanced—and the risk of human error reduced—by putting in place fully automated workflows managed by software.

Digital printing also gives print providers access to more sustainable business models, such as:

  • On-demand Printing: Sell first, then print.
  • Dynamic Publishing: Highly targeted content based on streamlined data workflows and automated production processes, resulting in lower page counts.
  • Programmatic Print: Linking marketing automation platforms and highly-automated print production workflows.

If you’d like to find out more about these business models, you can read our reTHINK Commercial Print guide here.

Elevated by Inkjet

Through the use of production inkjet technology, however, the environmental benefits of digital printing can be elevated to an even higher level—starting with the printheads.

Engineered for precision and durability, these printheads can have a lifespan of thousands of hours and may only need to be replaced after years of use.

Most inkjet sheetfed and web presses use piezo printhead technology, which works by rapidly passing an electric charge through a piezo crystal that flexes and, in doing so, forces a drop of ink out of a nozzle. Engineered for precision and durability, these printheads can have a lifespan of thousands of hours and may only need to be replaced after years of use. The longevity of the print heads also is aided by the close interdependency between the printhead technology and inkjet inks, resulting in minimal maintenance costs.

Eco-Friendly Inks

As for inkjet inks, the most environmentally friendly are stringently manufactured aqueous pigment inks. Being water-based, the inks emit low odor; do not carry substances of very high concern (SVHC); and are free of mineral oil, aromatic hydrocarbon (MOAH), and saturated hydrocarbons (MOSH). Look for process-color inks listed in the Nordic Swan database of approved printing chemicals that show good deinking properties, according to INGEDE method 11, when combined with appropriate substrates.

Look for process-color inks listed in the Nordic Swan database of approved printing chemicals that show good deinking properties.

Solvents used and produced in the manufacture of inks, coatings, and paints contain volatile organic compounds (VOCs), human-made chemicals that may have adverse health effects. However, sustainability-conscious suppliers see to it that the VOC emissions of ink and paper conditioning products remain well below the levels allowed by governmental guidelines. In addition, some inkjet presses use innovative technology to further reduce the impact of VOCs. For example, some drying technology uses a sufficiently low temperature that any VOC particles that do enter the paper fibers are not released into the air, so no exhaust air cleaning is required. Other presses also have integrated exhaust air cleaning systems that can eliminate VOC emissions.

Even More Sustainable Credentials

The main sustainability benefits that can be gained through adopting inkjet production technology offer a lot to consider. But there are other features and sustainable benefits to seek out when evaluating an inkjet press investment. For a start, energy consumption: while a press that is robust enough for heavy-duty 24/7 operations is a given, there are inkjet presses that feature low energy consumption per printed page.

Then, hand in hand with durability are longevity and upgradability. Though digital machines have at times been associated with “built-in obsolescence,” look for an inkjet press that has proved itself in the market and offers a clear upgrade path for new features and speed enhancements, maximizing the lifespan of the system and making it truly sustainable. An inkjet press that has been built to last and to operate around the clock—especially one that incorporates preventive maintenance concepts—is most likely to deliver the high levels of uptime and productivity required and, potentially, up to 10 million impressions per week.

An inkjet press that can be refurbished and has multiple recyclable parts also will add to your sustainability credentials.

Finally, an inkjet press that can be refurbished and has multiple recyclable parts also will add to your sustainability credentials. So, look for a supplier that maximizes the economic life of its inkjet presses with a high refurbishment rate and that recycles, within industry standard recycling processes, a high percentage of the parts in its presses.

Plus Canon’s Commitment

With sustainability becoming an increasingly important topic for print service providers, it is even more of a reason to think about moving some, if not all, your work to production inkjet and assessing which technology partner is going to be best for your business. Not only does Canon Solutions America offer a range of production inkjet presses to suit every application and run-length but, for us, sustainability is a key consideration from the very start of the inkjet innovation and development process—including using sustainable and/or recycled materials and energy-efficient manufacturing processes and eliminating hazardous substances wherever we can.

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6 Ways Direct Mail Thrive

“Don’t Call It a Comeback “

Six ways direct mail will thrive in the new year.

By Rod DeVar, Manager Direct Mail, USPS

happy to get mailMarketers are cost-conscious by nature. But last year’s economic meltdown forced them to look even harder for efficiencies, and it’s a mindset they’ll keep as the market recovers. But through it all, direct mail has been — and will continue to be — a viable, effective marketing tool.

Here’s why:

  1. It’s a strong acquisition tool. Marketers like paying lower prices to search for new customers online, but they’re often disappointed when these folks don’t stick around. That’s because targeting new acquisitions online is much less precise than sending a mail piece to prospects you know will likely be repeat purchasers.
  2. Technology continues to improve. Variable data printing is letting marketers acknowledge customers as individuals. Not only will more marketers take advantage of it, those already using it will get smarter about their applications by using customer data to better track relationships and tailor content as wants and needs change. That’s important because increased personalization makes direct mail more relevant to the end user.
  3. Newspapers are suffering. As newspaper circulation dwindles, it will spur a significant migration to the mail by those marketers (particularly retailers) that need to reach a high number of people in a very targeted geographic location.
  4. Content marketing is on the rise. Transpromotion and custom publishing are delivering marketing messages in more personal and relevant ways, with information woven right in the content — a plus for both marketers and recipients. Custom publishing continues strong growth because consumers like the quality, and with transpromotion the senders of statements and bills can include marketing messages that connect with how the customer is using their services.
  5. Clean lists are eco-friendly. As marketers continue to address list hygiene, they’ll be mailing more efficiently. Not only will that deliver a better return, it also is good for the planet because the number of wasteful pieces will decline.
  6. Mail will be even easier to track. More marketers will begin using the Intelligent Mail® barcode, a new Postal Service™ barcode used to sort and track letters and flats. With it, they’ll be receiving more detailed information than ever on how and when their direct mail is being delivered, as well as how customers are responding.

Before you kick off your 2010 efforts, know this:

The recession has created new norms for the marketing realm. Many tried-and-true formulas for evaluating media effectiveness and accountability won’t measure up to your heightened need to accomplish stronger results for less investment. But direct mail will continue to perform.

Rod DeVar is manager of direct mail at the United States Postal Service.®

USPS Deliver: a magazine for marketers. Click here for direct link.

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