Package Insert Program (PIP)

Package insert programPackage Insert Programs (PIP) are a quick, reliable and cost effective way to deliver advertisements to potential buyers of your products or services. When your inserts are collated in a package that is targeted to buyers that meet certain demographic criteria (which is the goal of a package insert program), your advertising costs go down and you are able to reach a larger audience as compared with a traditional direct mail campaign.

It’s important to make sure that your inserts are printed and delivered to your lettershop on time in order to allow enough time for collation and delivery to your fulfillment facility. It is also important to make sure your inserts are printed within the size and weight specifications as prescribed by your broker to insure that the completed package doesn’t exceed the limits.

BMS Direct (BMS) in Lynchburg, Virginia is a full service direct mail marketing and printing facility, capable of handling the inventory management, collation and transportation of completed packages to your fulfillment center. We work directly with your broker to ensure that every aspect of your program from piece weight to packaging specifications is taken care of. We can also look at every insert sample to ensure the material will run on our automated equipment, saving you time and money.

Our specialized inserting systems offer flexibility to accommodate your package insert project. The systems can handle various combinations of the size and quantity of the insert, as well as envelope sizes including #10, 6″ x 9″, and 10″ x 13″. We work with non-folded, pre-folded or folded inserts, as well as collated or nested inserts. BMS has 4, 6, 8, 10 and 12 station machines. Streamfeeder equipment is available for non-machineable inserts including foil pieces and CD’s.

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